JOCELYN “CARTER” SIECK
123 Main Street
Anywhere, AW 11111
Home (123) 456-7890
Work (300) 300-9272
A highly creative, goal-oriented professional with solid Internet advertising and marketing experience. Demonstrated experience in brand management, production, traffic, and budgeting. Highly organized with the ability to manage multiple projects and meet deadlines. A strong work ethic combined with a commitment to excellence in all projects undertaken. A team player, working effectively with sales, editorial, and senior management in accomplishing objectives. Exemplary communication and presentation skills. Computer literate.
AREAS OF STRENGTH
Marketing Management – Direct Mail – Online Advertising Campaigns – Special Events Management – Media Planning & Buying
MARKETING INDUSTRY EXPERTISE
* Significant experience in Internet and World Wide Web advertising, media planning, and buying assistance in the creation of online advertising.
* Ability to understand the market, analyze the competition, and assist in planning strategies to achieve results.
* Production trafficking and creative management for direct mail, advertising, and sales support materials.
* Coordination of logistics and management of special events and trade conventions.
* Member, Association for Interactive Media (AIM) and Internet Advertising Bureau (IAB).
HEADHUNTER.NET – Norcross, GA
1998 – Present
Responsible for all creative advertising production, newsletter editorial, and event planning activities for this Internet start-up. Full responsibility for the management of Internet, World Wide Web, and print advertising from design concept through insertion. Manage in-house design agency involved in the creation and production of advertising, direct mail, and collateral materials. Consult with sales team in the development and design of sales support materials. Serve as editor of monthly newsletter, supervising all design and production. Direct and plan participation at industry conventions including booth design and production, managing a $XXXXXX budget.
Manage collateral budget and design agency. * Expand industry presence at conventions and improved booth and display designs and materials. * Assist in developing and implementing new strategies to carve out and build market niche.
RELEVANT KNOWLEDGE – Atlanta, GA
1997 – 1998
Managed advertising agency and design firm with direct responsibility for a $XXXXXX marketing budget. Coordinated the design and production of all collateral material and direct mail pieces; monitored production trafficking; and provided creative management for direct mail, advertising, and sales support materials. Assisted in Internet and World Wide Web advertising and media planning. Involved in all marketing, brand awareness, and public relations activities. Managed domestic and international convention presence.
Instrumental in launching national advertising campaign including media planning for print as well as Internet. * Facilitated strategic planning and positioning of Relevant Knowledge brand, as acting international and domestic brand manager. * Winner of 1998 Ace Awards “Award of Excellence” for a print ad campaign for the Business Marketing Association of New York. * Recipient of the Channel Seven Net Tech Ad Award for “Outstanding Accomplishment” in 1998 for an on-line advertising campaign.
THE TRAVEL CHANNEL – Atlanta, GA
1996 – 1997
Responsible for all research, writing, and editing of bi-monthly “Spotlight” feature. Managed and edited college stringer writers for weekly articles published on the Web site. Served as redesign assistant for Web site upgrade.
Served as Online Network representative at the Western Show and NCTA Press Tour. * Research coordinator and copywriter for Mardi Gras ‘97 online feature.
ANHEUSER-BUSCH, INC. – St. Louis, MO
Contemporary Marketing Representative
1995 – 1996
Developed and executed marketing strategies in major resort markets through the coordination of promotional activities with retailers and wholesalers. Responsible for the formulation of a $XXXXXX promotional budget; design and management of on-premises promotions; and selection of local media outlets for brewery advertising campaigns.
Increased Budweiser sales in market by 24% and Bud Light sales by 22% during the six-month winter ski season.
GOUCHER COLLEGE – Towson, MD
B.A. in Psychology, 1995
Dean’s List * Women’s Varsity Lacrosse
Varsity Equestrian Team
Intercollegiate Horse Show Association
National Championship Competitor
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