Sears Holdings Corporation (http://jobs.sears.com/vet/learnmore_military.html)
Full Time Employee
Member Relationship Management is the group that is in charge of all personalized communication within Sears Holdings , from strategy to execution. The Optimization Team is in charge of the performance of everything that is being executed to ensure positive incremental results. We work collaboratively with business partners across different parts of the organization to not only share insights, but to also develop practical business recommendations and marketing strategies
The Director of Outbound Optimization will manage a team that will optimize all outbound marketing channels including Email, Display, Push Notification and SMS. The Director will provide thought leadership based on big data analytics and optimize based on transaction level data. The Director will manage the Outbound Optimization team and will drive optimal measurement plans, annual forecasts and provide strategic insights to senior leadership of the company. The Director must be able to identify reporting gaps and provide requirements for new analytical tools.
This individual will lead the research on attribution, optimization, channel and marketing effectiveness for one of the biggest targeting ecosystems in the industry.
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