Customer Business Manager

ConAgra Foods (
Defense Contracting


  Full Time   Employee

Statewide Multi Use
North Carolina
United States


Position Summary:

Sells to a major direct headquarters account, or multi-unit key accounts and brokers. Maximizes sales by implementing advanced business planning, forecasting, analytical and category management expertise. Builds relationships with account personnel including top management, merchandising, accounting, advertising, operations, logistics and finance. Collaborates with internal sales and marketing teams to achieve sales objectives. Develops and manages sales plans and ensures equitable disposition of customer problems. Prepares sales and financial reporting. May act as the quality liaison between producer and customer. Accounts are typically sophisticated in terms of category management and complexity. May be assigned to special markets/complex product lines that require significant client relationship skills.


Position Responsibilities:

Customer Account Management: Demonstrate ability to drive sales results while providing best in class customer service.

  • Negotiate slotting and terms of trade activity with customer
  • Create & present business reviews
  • Gain customer approval for in-store activation (IRC, Tear Pads, Signs, etc.)
  • Create/maintain merchandising grid (Excel based )
  • Address retail pricing issues with customer
  • Manage routine cuts/supply issues with customer
  • Secure order for DRUs/MODs from customer
  • Communicate changes to CAG policy, discontinued items, pricing actions, recalls/product quality issues  to customer
  • Handle customer/consumer complaints


Manage ConAgra Foods product sales: Utilize product, category, customer, and consumer data to identify opportunities and prepare selling presentations.

  • Manage new product launches
  • Expand distribution of ConAgra Foods products
  • Manage multiple food groups – full CAG portfolio


Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.

  • Develop annual business plan and achieve top and bottom line financial goals
  • Align customer strategies with ConAgra Foods’ strategic plan to build a collaborative business plan
  • Understand and execute marketing plan sales material
  • Monitor trade activity execution
  • Complete ongoing general business analytics and evaluate risks, opportunities & threats
  • Evaluate customer specific reports and standardized IRI reports
  • Monitor daily cut reports and take action where necessary


Relationship Management within internal matrix organization

  • Work in conjunction with retail effectiveness to communicate sales priorities (new items/UPC changes/POGs) with retail broker partner
  • Communicate to other sales personnel and functions within ConAgra Foods as needed



  • Customer accountability may range from partial accountability for one or two large accounts to full accountability for multiple small accounts
  • Works with direct guidance from manager as it relates to business planning and customer strategy
  • Executes business strategies and tactics as directed.  May have a role in developing strategy. 


Qualifications/ Education/Experience/Skills:

  • Bachelor’s Degree in business, finance or marketing required
  • Minimum one year in broker or sales analyst role with a minimum three years industry related experience
  • Strong negotiation skills
  • Strong business and financial acumen:  business analytics skills, customer P & L agility, ability to plan, track and evaluate trade management
  • Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned
  • Strong attention to detail and accuracy of data entry
  • Understanding of the total business process and procedures
  • Ability to manage trade spending
  • Demonstrates sales competencies consistently and effectively.
  • Strong technical, report running and analytical abilities
  • Proficient in Microsoft Office Suite
  • Strong verbal and written communication skills
  • Ability to troubleshoot problems
  • Ability to work within a matrix organization. Works with multiple Account Managers/Sales Directors to discuss and prioritize work initiatives


Req ID: 69643








To apply for this job, contact:
Phil Ziolkowski

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