Director, Field Marketing

Sears Holdings Corporation (


  Full Time   Employee

United States

Scope of Responsibility:
Accountable for driving Field integration between sales offices & Field marketing teams, while creating & driving strategy and profitable performance of a national Field-based in-store and event marketing organization consisting of 350 Home Solutions Advisors, District & Regional Management, and an event marketing team. Optimal performance is less than 15% ad ratio with revenue targets exceeding $70M. Integration includes collaborative lead generation execution, leverage Field management & training resources, & and inclusion of Field marketing management & Home Service Advisors (HSAs) as positions to career-path into the sales organization.

Job Summary:
The incumbent is responsible for managing the short, mid and long-term activities, strategies and policies of a national Field marketing organization involving at least 3 regions and approximately 50 district offices. Activities include, but are not limited to: Close partnership with district, area, regional management to ensure maximized staffing capacity, use of HSAs and HI Sales Project Consultants; national, regional and district appointment generation performance, new lead generation strategies; P&L responsibility; event efficiency & expense improvement; management of event inventory; contract processing; staffing; training; performance management; development; compliance; and best in class member experience. Incumbent is accountable for the attainment of monthly, quarterly, and annual revenue & income targets. Uses analytical, strategic, tactical, and influence skills to drive performance. This is to be accomplished by providing strong leadership, guidance and expertise while demonstrating the SHC Values in a consistent manner. Incumbent will work as necessary with corporate Marketing, Retail Leadership, & Store management to ensure strategic decisions are collaborative & executed according to agreed-upon guidelines and directives.


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