Sears Holdings Corporation (http://jobs.sears.com/vet/learnmore_military.html)
Review, and initiate when necessary, market research to anticipate competition and market trends and translate consumer attitudes into new directions. Stay on top of all data sources for the retail category, competitive and customer information.
Assess current business and articulate the value proposition and key messaging for each category. Continually refine to optimize proposition against competitive and customer context.
Work with merchant teams and vendors to develop an integrated Marketing strategy and plan
Partner with channel experts to develop and recommend comprehensive Marketing strategies for the respective categories and customer segments.
Develop and execute Marketing programs.
Recommend key merchandising categories of relevance to the merchant teams.
Coordinate and aligns category Marketing plans with brand strategy and category promotional plans.
Analyze program results and presents recommendations for changes in strategy