Brand Manager (Management / Development) - Military veterans preferred

Conagra Brands (


  full-time   employee

United States

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
Job Summary
A Brand Manager leads the strategic development and execution for key brand lines of business that are the primary growth opportunities for the brand. Understand the consumer needs and wants and leverage to create winning consumer strategies for communications and product positioning/development. Define strategies and translate those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans, enrolling and aligning leaders at all levels in the plans. Analyze syndicated and panel data to uncover opportunities or threats and work with the sales teams to create and implement action plans. Work closely with consumer insights, product development, sales, and manufacturing to optimize product lines and deliver sustainable profit growth.
Position Responsibilities
Develop brand positioning, advertising, pricing and new product strategies
Collaborate to understand, align and activate against target consumer behavior and insights
Create and align senior management to multi-year brand strategic plans
Develop and align annual marketing plan
Provide oversight of annual marketing plan execution. Integrate activities of key departments
Evaluate progress against plan and recommend corrective action as needed
Identify opportunities and implement plans for line extensions and new product introductions
Analyze consumer trends and research data
Maximize profitability of assigned product lines
Monitor timelines and effectiveness of tactical plan execution
Control the consumer marketing budget
Develop and implement annual brand plans
Assist marketing in reviewing the activities of external agencies
Actively manage P&L variances to attain annual and long-range financial objectives
Analyze brand business results and marketplace dynamics to provide on-going marketing mix recommendations
Frequently communicate opportunities and risks
Assist in the development and communication of effective trade customer strategies
Identify opportunities and implement plans for line extensions and new product introductions
Lead development of the brand management organization and player-coaching of Associate Brand Managers and interns
Position Qualifications
3-5+ years of consumer product brand management experience, preferably in the food industry
Experience managing multiple projects at once in a fast paced, matrix management environment
MBA required
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.