Data Analyst, Communications
- Military veterans preferred
2019-04-11 Raytheon (www.raytheon.com)
Tewksbury Massachusetts United States
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As a member of integrated communications campaign teams, the Data Analyst will provide analysis and insights that are instrumental to targeting audiences, developing and refining channel strategies and optimizing content. Leveraging a suite of analytics and reporting tools, this individual will help address the complex challenges of marketing effectiveness, ROI, audience behavior and campaign effectiveness while working closely with channel owners and campaign leads to monitor and analyze campaign outcomes.
Key Responsibilities will include:
Data-Driven Counsel – provide data-driven counsel to improve effectiveness of employee engagement and external marketing campaigns.
Audience Analysis – Create and maintain in-depth profiles on campaign audiences and their influencers. Develop targeting recommendations based on audience research.
Analytics Reporting – Develop standardized reporting to monitor and analyze channel effectiveness, audience sentiment and campaign return on investment (ROI).
Channel Optimization – Collaborating with campaign channel leads, use data to refine channel strategies, test messaging and optimize marketing spend.
Data & Reporting Tools Management – Lead department understanding, use and integration of data analysis, targeting and reporting tools. Monitor data science trends, emerging tools and technologies to continually improve frameworks, processes and best practices.
Competitive Research – Monitors competitor tactics and industry best practices to inform campaign strategies.
Bachelor’s degree in Market Research, Communications, Business Administration, or a related field.
Minimum 2 years of experience in digital marketing, marketing research or data analysis.
Skills & Experience
2 years of related experience
Solid knowledge of analytical tools and strategies
Proven ability to collect, analyze and manipulate multiple sources of data
Previous experience with the development and execution of communications or digital marketing campaigns
Proficiency in Google Analytics, social media analytics, Excel and Microsoft Office suite
Demonstrated experience creating and implementing standardized reporting
Must be able to work both independently and as a member of a multi-functional communications team
Experience with Sprinklr, Datorama, Cision, BrightEdge and/or Quid
Defense Industry Experience
Raytheon Company Experience
Raytheon is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.