Data Analyst, Communications - Military veterans preferred

2019-04-11
Raytheon (www.raytheon.com)
Other

/yr

  full-time   employee


Tewksbury
Massachusetts
United States

What's YOUR Mission?
Here at Raytheon, we work together as one global team creating trusted, innovative solutions to make the world a safer place. Our innovation spans all domains: from land and sea to air, space and cyberspace. We’re inspired by a noble mission that’s shared by Raytheon employees around the globe and an inclusive culture that empowers employees and celebrates their contributions.

What We Offer: Whether you’re just starting out on your career journey or are an experienced professional, Raytheon offers a robust total rewards package that goes above and beyond with compensation; healthcare, wellness, retirement and work/life benefits; career development and recognition programs. Some of the superior benefits Raytheon offers include paternal leave, flexible work schedules, achievement awards, educational assistance and child/adult backup care.

Find out why Forbes ranks us among the top 500 of America’s Best Employers by visiting us online at .


Stay Connected: Don’t miss out on what’s happening at Raytheon.

  • Follow
  • Follow
  • Follow
  • Follow


Raytheon:

“Diversity is at the heart of all we do at Raytheon. We embrace diversity and diverse opinions; we treat people with dignity and respect to support our inclusive culture. This allows us to retain and attract the world-class talent and supplier base we need to develop the innovative solutions our global customers depend on. We view our diversity as a competitive advantage as a key enabler of our growth."
- Thomas A. Kennedy
Raytheon Chairman and Chief Executive Officer


Job Description

As a member of integrated communications campaign teams, the Data Analyst will provide analysis and insights that are instrumental to targeting audiences, developing and refining channel strategies and optimizing content. Leveraging a suite of analytics and reporting tools, this individual will help address the complex challenges of marketing effectiveness, ROI, audience behavior and campaign effectiveness while working closely with channel owners and campaign leads to monitor and analyze campaign outcomes.

Key Responsibilities will include:

Data-Driven Counsel – provide data-driven counsel to improve effectiveness of employee engagement and external marketing campaigns.

Audience Analysis – Create and maintain in-depth profiles on campaign audiences and their influencers. Develop targeting recommendations based on audience research.

Analytics Reporting – Develop standardized reporting to monitor and analyze channel effectiveness, audience sentiment and campaign return on investment (ROI).

Channel Optimization – Collaborating with campaign channel leads, use data to refine channel strategies, test messaging and optimize marketing spend.

Data & Reporting Tools Management – Lead department understanding, use and integration of data analysis, targeting and reporting tools. Monitor data science trends, emerging tools and technologies to continually improve frameworks, processes and best practices.

Competitive Research – Monitors competitor tactics and industry best practices to inform campaign strategies.

Required Qualifications:
  • Bachelor’s degree in Market Research, Communications, Business Administration, or a related field.
  • Minimum 2 years of experience in digital marketing, marketing research or data analysis.

Skills & Experience
  • 2 years of related experience
  • Solid knowledge of analytical tools and strategies
  • Proven ability to collect, analyze and manipulate multiple sources of data
  • Previous experience with the development and execution of communications or digital marketing campaigns
  • Proficiency in Google Analytics, social media analytics, Excel and Microsoft Office suite
  • Demonstrated experience creating and implementing standardized reporting
  • Must be able to work both independently and as a member of a multi-functional communications team

Desired Skills
  • Experience with Sprinklr, Datorama, Cision, BrightEdge and/or Quid
  • Defense Industry Experience
  • Raytheon Company Experience
137392

Raytheon is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.