Mgr II Digital & Social Media
- Military veterans preferred
2019-04-17 Raytheon (www.raytheon.com)
Tucson Arizona United States
SOCIAL MEDIA MARKETING MANAGER
The position serves as an editor for the company’s social media channels, leveraging digital tools to promote business capabilities, programs and products externally. This position reports to the Sr. Manager, Digital & Social Marketing and works in concert with other business colleagues and the corporate Digital & Social Marketing team to develop content that ensures business visibility and unified Raytheon branding.
The successful candidate will be responsible for the following duties, as well as others that are assigned.
Manage social media marketing campaigns and day-to-day activities including:
Execute integrated digital & social marketing strategies with public relations, marketing, product line communications and employee engagement communications colleagues.
Research key audiences, create profiles and develop targeting strategies to reach them.
Develop social marketing campaigns for key pursuits, keep sold initiatives and strategic programs.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Create, curate, and manage all published content and maintain the social media editorial calendar to ensure sharing of interesting, timely materials on all company-owned platforms.
Develop multimedia story packages and assets (including video) for the company’s digital and social channels.
Community management - Develop and expand social communities and influencer outreach efforts.
Mentor members of the extended business communications team in the creation of appropriate social media messaging, content development and search engine optimization.
Monitor the brand and competitors online to assess and mitigate brand risk and crises in the digital and social sphere. Monitor, listen and respond to users.
Social Listening – Monitor important topics related to key business pursuits and use information gathered to inform social media strategies and tactics.
Conduct Digital & Social media training and development across functions and lines of business, as needed.
Analyze and report on social marketing campaign results and use insights to tweak strategies and/or tactics.
Monitor trends in social media tools, applications, channels, design and strategy.
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
8 years of related experience with progressively increasing levels of responsibility (with related Bachelor’s degree – see below).
6 years of related experience with progressively increasing levels of responsibility (with related Master’s degree – see below).
Bachelor’s degree in Communications, Marketing, Journalism, English, Interactive Media or job-related equivalent experience. Master's degree may account for 2 yrs of required experience.
Possesses knowledge and experience in the tenets of traditional marketing.
Demonstrates creativity, innovation and documented immersion in social media. (Give links to profiles as examples).
Proficient in data analytics tools and content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram and YouTube) and how each can be deployed in different scenarios.
Demonstrates excellent writing and language skills, including a working knowledge of AP style.
Displays ability to effectively communicate information and ideas in written and video format.
Practices superior time management and possesses a willingness to embrace change.
A team player with the confidence to take the lead and guide other employees. (ie: content development, creation and editing of content and online reputation management).
Demonstrates good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
Possesses functional knowledge of HTML, Adobe Photoshop, enterprise-level social media management systems (Sprinklr preferred) and Google Analytics.
Possesses ability to identify potential negative or crisis situation and follow processes to mitigate issues.
Desired Skills and Experience
Background in journalism or multimedia storytelling.
Experience working in the aerospace and defense industry or a large enterprise.
This position requires either a U.S. Person or a Non-U.S. Person who is eligible to obtain any required Export Authorization. 138007
Raytheon is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.