There are important qualities you look for in an employer – meaningful work, community engagement, competitive benefits, commitment to employee development, and so many more. At Bankers Trust, our team members experience an inclusive and community-focused culture and we’re proud of the premier workplace we’ve created. We regularly receive best in class results through our biennial employee engagement survey. We’re also proud to receive recognition from others, including our designation as a “Best Place for Working Parents®,” being a four-time recipient of the Greater Des Moines Partnership’s Inclusion Award, and being named one of the “Best Businesses Supporting Local Charity” by readers of the Business Record.
Job Summary:
The Content Coordinator will write and produce quality, creative and effective content for marketing initiatives that enable business units (Consumer, Commercial and Wealth Management) to achieve their business goals. This position will develop and sustain the company’s voice across all content platforms in a clear and concise way, including for social media, website, email marketing and additional marketing collateral.
Primary Functions and/or Responsibilities:
Writes various forms of content to be used across all print and digital marketing channels (ads, direct mail, brochures, posters, flyers, banners, invitations, website landing pages, social media posts, Education Center articles, etc.) to drive customers and prospects through the marketing funnel.Works with leaders, Marketing representatives, and vendor partners to support marketing needs for business units to help them meet their growth goals with innovative, timely, high-quality and effective solutions.Builds strong working relationships with the Bank's Consumer, Commercial and Wealth Management teams to deepen knowledge of products and services and ensure consistent and effective marketing and writingHelps oversee the bank’s social media channels, partnering with team members to leverage external and internal communications, community investment and marketing campaigns to create effective and engaging social contentCollaborates with leader and the Marketing and Communications team, as well as others throughout the bank, on marketing and communications opportunities and challengesProvides feedback and editing to other writers’ content. Ensures comprehensive and consistent copy style within projects/campaignsSupports creation of digital content for bank-owned websites, optimizing content for search engines and lead generation as neededMakes data-driven decisions to move the team and our content forward in order to hit company sales and customer retention goalsStays up-to-date with the latest marketing and banking industry trends in order to build effective and innovative content strategiesPerforms other duties as assigned
Education and/or Experience:
BA/BS degree in Marketing or Communications preferred (or equivalent working experience)At least one year of marketing and content creation experience preferred
Specific Skills, Knowledge & Abilities:
Ability to adopt the style, tone, and voice of our business’ various types of contentSavvy wordsmith with a knack and love for writingProficiency producing content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.)Excellent creativity skillsAbility to build strong relationshipsProcess-driven, scalable thought process, which relies on data to make decisionsAbility to stay within a given budgetKnowledge of banking products helpfulExperience with Adobe Creative Suite a plus
Hiring Salary Range
The hiring range below reflects targeted base salary. Actual compensation will be determined based on the candidate’s prior related experience & education and will be finalized at the time of offer. In addition to base salary, most positions are also eligible to participate in our annual bonus program. Select positions may also be eligible to earn incentives and/or commissions. Hiring Salary Range: $58,000 - $69,000
Benefits
Group Health, Dental, and Vision InsuranceGenerous Paid Time Off (PTO)Volunteer Time Off (VTO)401(k) plan with lucrative company matchTuition assistanceCompany Paid Life InsurancePaid Parental LeaveLifestyle Accounts that provide employees with reimbursement for the things that are most important to them such as childcare, student loan payments, gym memberships, pet insurance and much more.Team Member Banking - a suite of products and services with special benefits for employees
Hybrid Eligibility: Position may be eligible for a hybrid work schedule (requiring some days in the office each week).
EQUAL OPPORTUNITY EMPLOYER
“PROTECTED VETERANS” AND “INDIVIDUAL WITH DISABILITY”
Equal employment opportunity, including veterans and individuals with disabilities.
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