Director of MarketingUniversity of Pittsburgh

Director of Marketing

Office of the SVC and Provost - Pennsylvania-Pittsburgh - (26000488)

The Center for Excellence in Digital Education (Pitt EDGE) is looking for a Director of Marketing. This position provides strategic and creative leadership for the university’s online and graduate education marketing and promotional efforts. It will work closely with the Director of Digital Marketing and the Directors of Recruitment and Enrollment, this role is responsible for setting the creative vision, messaging framework, and promotional priorities that support enrollment goals and institutional brand standards.

All applications must include a cover letter and resume.

Job Summary

Directs marketing and communications strategies and outreach within a business unit and adheres to University vision, strategy, branding, and guiding principles. Develops communication tools and marketing plans to support goals and strategic direction. Researches and analyzes trends to identify new markets.

Essential Functions

• Lead the creative and promotional strategy for Pitt Online, ensuring compelling, student-centered storytelling and consistent brand expression across all marketing materials.
• Oversee the development of creative assets and advertising concepts across digital, print, social media, web site and other promotional channels.
• Provide strategic direction and oversight to content contributors, including organic social media coordination, content writing, storytelling, and related creative roles.
• Establish and maintain messaging frameworks, creative standards, and content priorities to guide all marketing and recruitment materials.
• Collaborate with the Director of Digital Marketing to align creative direction with campaign strategy, targeting, and channel execution.
• Partner with the Directors of Recruitment and Enrollment to ensure marketing and promotional efforts support recruitment priorities and enrollment outcomes.
• Monitor and evaluate the performance of creative and promotional materials using data and analytics; recommend refinements to improve effectiveness. Communicate these findings with program and University leadership.
• Co-manage the marketing budget, prioritizing creative and promotional investments that deliver measurable impact.
• Serve as a steward of the Pitt Online brand, ensuring consistency with university brand guidelines, accessibility standards, and inclusive communication practices.

• Encourage and support the responsible use of artificial intelligence and emerging technologies to enhance creative development, storytelling, personalization, and marketing workflows

Physical Effort

must be able to sit or stand for prolonged periods of time.

Assignment Category: Full-time regular

Job Classification: Staff.Director - Communications & Marketing

Job Family: Communications & Marketing

Job Sub Family: Communications

Campus: Pittsburgh

Minimum Education Level Required: Bachelor's Degree

Minimum Years of Experience Required: 7

Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m

Work Arrangement: Hybrid: Combination of On-Campus and Remote work as determined by the department.

Hiring Range: TBD Based Upon Qualifications

Relocation_Offered: No

Visa Sponsorship Provided: No

Background Check: For position finalists, employment with the University will require successful completion of a background check

Child Protection Clearances: Not Applicable

Required Documents: Resume, Cover Letter

Optional Documents: Not Applicable




Equal employment opportunity, including veterans and individuals with disabilities.

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