Senior Sponsorship Measurement AnalystLearfield IMG College

Position Title: Senior Sponsorship Measurement Analyst

Requisition ID: R100983

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a Senior Sponsorship Measurement Analyst to serve as a subject matter expert in analyzing and communicating sponsorship performance. This role will be responsible for evaluating and presenting measurement data—including return on investment and impression value—to support Corporate Sales teams and select brand partners. The Senior Analyst will collaborate closely with internal stakeholders and external partners to assess how sponsorship assets have performed or are expected to perform. This role reports to the Senior Director, Pricing, Valuation, & Inventory Strategy.

Responsibilities:

• Execute end-to-end full asset valuations as prioritized by Sales Leadership
• Represent the Revenue Strategy and Operations group as a Sponsorship Measurement Subject Matter Expert with direct explanations of numbers and brainstorming storytelling ideas to National sales team and a select number of brands
• Ensure the measurement outputs are “presentation ready” with guidance from sellers and Sales leadership
• Develop a working knowledge of in-house media measurement tools, incorporating key data inputs reflecting industry best practices and media measurement standards (e.g. CPMs and quality indexing) including HIVE and Critical Mentions
• Apply expertise in quantitative analysis, data exploration, and the presentation of data to understand and communicate to measurement national stakeholders including brand stakeholders
• Work with the Senior Director Sponsorship Pricing, Valuation, and Inventory Strategy to help optimize the data integration and modeling steps to ensure data sources best support measurement end use cases
• Support the National Sales and PM team on mid-year, and end of season recaps and presentation
• Coordinate data aggregation from internal and external data sources for analytics and reporting purposes
• Maintain and recommend enhancements on Tableau dashboards to demonstrate sponsorship performance and ROI across an extensive network of school properties and brand partners
• Reinforce and shape the vision for what information should be shared, when, with whom, by what mechanisms, and at what level of detail
• Serve as the main point of contact surveying for the national sales team
• Partner with other internal teams to drive fan surveys, focus groups, and market research studies to evaluate the impact of sponsorship activations
• Other Duties as Assigned

Qualifications:

• 4+ years of experience in data analytics or business intelligence role preferably in sports, media, or entertainment
• Proven ability to use data to analyze, summarize, and communicate results to support business decisions
• Familiarity with valuation tools for various marketing channels, including in-person events, social media, digital campaigns, TV, etc. is preferred
• Skilled at creating tailored communications for different audiences, including internal sellers, brand partners, management, and data analysts
• Working knowledge of Tableau is a plus
• Experience in the sports/sponsorship industry preferred, including knowledge of sports sponsorship inventory and the sponsorship sales process
• Background in survey execution and survey data reporting
• Strong organizational, communication, and interpersonal skills
• Analytical mindset with great attention to detail
• Reliable project management abilities, including scheduling, prioritization, hitting deadlines and risk assessment, while engaging stakeholders
• Able to adapt and thrive in a fast-paced, evolving environment
• Familiarity with SQL and databases

Preferred Qualifications:

• Bachelor’s degree in business, Data Management, Sports Management, Communications or related field

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Equal employment opportunity, including veterans and individuals with disabilities.

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