Demand Generation LeadKastle Systems
Demand Generation Lead
US-VA-Falls Church
Job ID: 2026-4801
# of Openings: 1
Category: Marketing
Kastle - Falls Church
Overview
Demand Generation Lead
For more than 50 years, Kastle Systems has been the leader in managed security for commercial real estate. Today, Kastle is at the center of the next evolution of smart buildings—combining cloud-based access control, workplace intelligence, and security technology to power some of the most secure and connected buildings in North America.
Our customers include the most recognizable office towers, multifamily communities, and data centers in the world. As buildings become smarter and more connected, Kastle sits at a unique intersection of physical security, SaaS, and real estate technology.
Now, we’re modernizing how we go to market.
Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.
This is a rare opportunity to shape the demand engine for a category leader in PropTech.
Responsibilities
The Role
This is a senior, hands-on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of tight sales alignment.
You will work directly with Revenue and Marketing leadership to design and execute programs that generate qualified pipeline, not just leads. Early on, you’ll be hands-on building campaigns and infrastructure. Over time, you’ll help scale the engine as the marketing function grows.
If you enjoy building systems, measuring what works, and tying marketing directly to revenue, this role will give you the platform to do it.
What You’ll Do
Own pipeline generation
Own marketing-sourced pipeline targets and contribution to revenue
Design and manage the full funnel from first touch to Sales Qualified Opportunity
Build a scalable demand engine across inbound, outbound support, and search
Design and execute demand programs
Launch and optimize campaigns across paid search, digital, content, events, and partner channels
Prioritize programs that drive measurable pipeline growth
Continuously test and refine messaging, audiences, and conversion paths
Align tightly with Sales
Partner weekly with Sales leadership on lead quality, pipeline progression, and conversion performance
Ensure strong handoffs between marketing and sales
Build programs that support strategic account engagement
Build the operating system for demand
Establish attribution models, dashboards, and performance benchmarks
Develop reporting that clearly ties marketing activity to pipeline and revenue
Be hands-on in HubSpot early while helping define the long-term marketing tech stack
Qualifications
What We’re Looking For
8–12+ years in B2B demand generation or growth marketing
Experience in enterprise SaaS, PropTech, security technology, or commercial real estate–adjacent businesses
Strong experience managing HubSpot and modern marketing automation systems
Demonstrated success building pipeline-generating marketing programs
Deep understanding of complex B2B sales cycles and multi-stakeholder buying groups
Highly analytical mindset; comfortable owning metrics, reporting, and performance optimization
Confident partner to Sales leaders and executives
Why This Role Is Unique
This role is not about running campaigns inside an existing machine.
It’s about building the machine.
You’ll help define how marketing drives revenue at a company with a strong market position, an established customer base, and a growing product platform in the rapidly evolving PropTech and smart building space.
For the right person, this is a chance to build a demand engine that directly shapes Kastle’s next phase of growth.
Equal employment opportunity, including veterans and individuals with disabilities.
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