Organic & Paid Growth ManagerKastle Systems

Kastle Systems


Organic & Paid Growth Manager

US-VA-Falls Church

Job ID: 2026-4799
# of Openings: 1
Category: Marketing
Kastle - Falls Church

Overview

 

 

 

We’re hiring a search-first growth marketer to capture high-intent demand and turn it into pipeline.

 

This role owns both SEO and paid search, working closely with content and conversion partners to ensure Kastle shows up when buyers are ready.

 

Responsibilities

What You’ll Do

 

Own SEO Strategy & Organic Growth

• Develop and execute Kastle’s SEO roadmap across SEO, on-page optimization, and content-driven growth
• Partner with Brand/PR and Product Marketing to build keyword strategy aligned to category messaging (e.g., Managed Access, Physical Security, Managed Services, Security Operations)
• Improve site architecture, internal linking, and conversion paths to increase organic pipeline contribution
• Conduct competitive SEO analysis and identify “share of search” opportunities
• Manage content briefs and SEO optimization workflows with content creators, writers and agencies

Manage Paid Acquisition & Performance Media

• Own paid media strategy across key channels (primarily LinkedIn and Google Search, retargeting, and industry placements, but need to expand into new channels as well)
• Build and optimize campaigns for:
• National CRE account acquisition
• City expansion initiatives (NYC, Chicago, SF, LA, Houston)
• Key product/offer campaigns (Managed Services, SOC services, unified credentialing)
• Existing customer upsell
• Optimize targeting, creative, landing pages, and conversion flows to drive qualified meetings and pipeline
• Maintain rigorous testing cadence (creative, audience, offers, landing pages, bid strategy)

Pipeline & Conversion Optimization

• Own the performance funnel from first click → conversion → meeting booked (in partnership with SDR/Sales)
• Improve website conversion rates through landing page optimization, messaging tests, and CTA strategy
• Drive experimentation roadmap with clear hypotheses and measurable outcomes

Measurement, Reporting & Attribution

• Partner with Marketing Ops to ensure accurate tracking, attribution, and reporting
• Deliver regular reporting on:
• Traffic and engagement
• CPL / CPQL / CAC signals
• MQL → SQL conversion rates
• Pipeline influenced and sourced
• Provide insights to leadership on what’s working, what’s not, and where to reallocate spend

Collaborate Cross-Functionally

• Work closely with:
• Sr. Director/VP of Growth Marketing (strategy, targets, prioritization) : this will be your manager 
• Product Marketing (positioning, persona alignment, competitive insights)
• Brand/PR/Events (creative direction, messaging consistency)

Qualifications

What We’re Looking For

• Proven B2B and B2C SEO experience
• Paid search experience with disciplined budgets
• Strong analytical and experimentation skills
• Comfort working with long sales cycles

 

Equal employment opportunity, including veterans and individuals with disabilities.

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