Customer Marketing DirectorSiteimprove

Siteimprove is looking for a Customer Marketing Director to elevate the voice of our customers and translate their success into compelling proof of value across our go-to-market efforts.

Reporting directly to the CMO, this role will own the strategy and execution of customer marketing programs that strengthen retention, support expansion, and bring powerful customer stories into our marketing and sales motions.

As the first dedicated leader in customer marketing, you will operate as a strategic individual contributor, setting the vision for how we engage, activate, and showcase our customers, and partnering across our global organization to bring programs to life. You’ll lead the strategy while collaborating with teams such as content marketing, digital marketing, and field marketing to execute programs that scale globally.

This role sits at the intersection of storytelling, advocacy, and revenue impact. You’ll identify meaningful customer outcomes, shape them into value-driven narratives, and activate those stories across campaigns, sales enablement, events, and digital programs.

Drive Retention & Expansion

• Develop and lead the customer marketing strategy to strengthen customer engagement, support retention, and build expansion pipeline.
• Partner closely with Customer Success and Sales to activate customers within marketing programs that contribute to pipeline and revenue growth.
• Design scalable programs that increase adoption, highlight customer outcomes, and reinforce the value of Siteimprove’s platform.

Amplify Customer Stories

• Build and manage a strategic pipeline of customer advocates and success stories that demonstrate the real-world impact of Siteimprove.
• Partner with Customer Success and Product Marketing to identify high-impact customer outcomes and shape them into compelling narratives.
• Collaborate with content and creative teams to translate customer stories into assets used across campaigns, sales enablement, digital programs, and events.

Lead Customer Advocacy & Engagement Programs

• Partner with field marketing and digital marketing teams to integrate customer voices into webinars, events, and campaigns.
• Capture insights from customer engagement programs and share them with internal teams to inform product messaging and go-to-market strategy.

Support Product Value & Adoption

• Work closely with Product Marketing to ensure customers understand and realize the value of new features and platform innovations.
• Help shape customer-facing narratives that connect product capabilities with measurable business outcomes.
• Ensure customer insights and stories inform broader messaging and value propositions.

Measure & Optimize

• Define and track the success of customer marketing programs through engagement, advocacy, and pipeline sourced metrics.
• Use insights from marketing and customer data to refine programs and identify new opportunities to strengthen customer engagement and storytelling.

• 7+ years of experience in B2B marketing within a SaaS or technology company, with significant experience in customer marketing, customer advocacy, product marketing, or lifecycle marketing.
• Proven ability to build and lead customer marketing programs that drive retention, expansion, and/or pipeline growth.
• Strong storytelling instincts with the ability to translate customer outcomes into compelling value-driven narratives for marketing and sales.
• Experience partnering cross-functionally with Customer Success, Product Marketing, Sales, and Demand Generation teams.
• Ability to operate as a strategic individual contributor, building programs from the ground up while also executing key initiatives.
• Excellent communication and stakeholder management skills, with the ability to influence across teams and senior stakeholders.
• Analytical mindset with experience measuring marketing impact and program performance.