Paid Media Buyer (Out-of-Home, Audio & Video) Part-Time CoRobert Half
Job Summary
Description
We are seeking a Paid Media Buyer to support media planning and buying efforts across traditional and digital channels, with a strong emphasis on Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. This role is ideal for a mid-level media professional who has hands-on experience buying and negotiating media across channels including billboards, transit, place-based media, TV, radio, streaming audio, podcasts, and connected TV.
The ideal candidate is highly organized, experienced managing vendor relationships, and comfortable balancing multiple campaigns while delivering results for clients.
Key Responsibilities
Develop and execute cross-channel media plans aligned with campaign objectives, target audiences, and budgets
Plan and buy out-of-home media including billboards, transit, place-based, and digital out-of-home placements
Plan and purchase video and audio media across broadcast TV, cable, connected TV (CTV), terrestrial radio, streaming audio, and podcast platforms
Manage vendor RFPs, evaluate proposals, and recommend media investments based on reach, efficiency, and audience fit
Negotiate rates, added value opportunities, makegoods, and contract terms with media vendors
Coordinate campaign execution, including insertion orders, creative specifications, trafficking, deadlines, and proof-of-performance documentation
Monitor campaign pacing and delivery, troubleshoot underperforming placements, and provide reporting insights
Build and maintain strong relationships with media vendors and partners
Present media recommendations and strategy to internal stakeholders and clients
Collaborate with digital media, strategy, and creative teams to ensure integrated campaign execution
Support business development efforts through media strategy recommendations, sample plans, and proposal content
Utilize media planning tools and AI-enabled platforms to improve planning efficiency and audience insights
Requirements
Qualifications
3-6 years of paid media planning and buying experience
Hands-on experience across both traditional and digital media channels
Strong experience buying and negotiating OOH/DOOH media
Experience planning and buying TV, radio, streaming audio, podcasts, and connected TV campaigns
Proven success managing media vendor RFPs and contract negotiations
Experience managing budgets, deadlines, and multiple campaigns simultaneously
Strong analytical, organizational, and communication skills
Familiarity with media planning and research tools such as Nielsen, Comscore, Geopath, MRI-Simmons, or similar platforms
Comfortable working independently in a remote environment
Preferred Qualifications
Federal government, public sector, or agency experience
Knowledge of government procurement, invoicing, and approval processes
Experience presenting media recommendations to clients and executive stakeholders
Why Consider This Opportunity?
Fully remote position
Flexible part-time schedule averaging 20 hours per week
Immediate need with a quick start date
Opportunity to work on high-visibility campaigns across multiple media channels
Potential to transition into a full-time role based on performance and business needs
Innovation starts with people.
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