Sr. Digital Marketing StrategistRobert Half

Description We are looking for an experienced Sr. Digital Marketing Strategist to support digital programs for a high-tech organization in the pharm/biotech space based in Rockville, Maryland. This Long-term Contract role is ideal for a data-driven marketer who can blend campaign execution, content coordination, and channel optimization to strengthen demand generation efforts. The position works across email, social, and marketing automation initiatives while partnering with cross-functional teams to turn performance insights into smarter marketing decisions.

Responsibilities:

Lead digital campaign execution across email and related channels, including setup, quality checks, launch support, and post-campaign measurement.

Drive structured testing initiatives to compare messaging, creative, and audience approaches, then summarize findings to improve future performance.

Coordinate end-to-end newsletter delivery by organizing content inputs, assembling assets, validating accuracy, scheduling sends, and reviewing engagement results.

Manage organic social publishing with an emphasis on LinkedIn, helping extend the reach of campaigns, thought leadership, and event-related communications.

Establish and maintain campaign tracking standards, naming frameworks, and documentation to support consistent reporting and clear attribution.

Interpret marketing results and translate campaign data into practical recommendations for stakeholders and business partners.

Partner with marketing, sales, and product teams to align digital activity with broader commercial goals and audience needs.

Build and refine campaigns and automated workflows within enterprise marketing platforms to support scalable program execution. Requirements At least 5 years of hands-on experience in digital marketing with a strong record of campaign execution and optimization.

Background in enterprise SaaS marketing is required.

Prior experience supporting marketing initiatives within the supply chain industry is required.

Advanced proficiency with Marketo or a comparable enterprise automation platform such as HubSpot Enterprise, Pardot/Marketing Cloud Account Engagement, or Eloqua.

Demonstrated ability to create campaigns, journeys, and workflow structures from the ground up.

Strong working knowledge of LinkedIn and organic social media management best practices.

Experience with campaign tracking methods, URL parameter governance, and marketing performance analysis.

Ability to operate independently and stay organized in a fast-moving remote work environment. Innovation starts with people.

Robert Half is the worlds first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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