SR B2B Digital Marketing ManagerRobert Half

Description We are looking for an experienced marketing leader to drive strategic B2B initiatives for a wholesale distribution business serving dental professionals, practices, and institutional customers across North America. This Long-term Contract position is based in Brea, California, and focuses on building integrated campaigns that expand market visibility, strengthen audience engagement, and generate strong pipeline opportunities. The role works closely with sales, product, creative, and events partners to deliver measurable marketing outcomes and sharpen messaging for key buyer segments.

Responsibilities:

Lead the development and execution of full-funnel B2B marketing programs designed to increase awareness, consideration, and revenue opportunities among dental practices and institutional accounts.

Produce high-impact sales and marketing materials, including customer success stories, product summaries, presentation decks, email nurture content, and event support assets that help move prospects through the buying journey.

Partner with event and brand stakeholders to extend the value of trade shows, conferences, and industry programs through coordinated pre-event promotion, onsite support, and post-event follow-up activities.

Monitor campaign performance by evaluating lead movement, conversion trends, channel results, and sales feedback, then apply insights to improve future marketing effectiveness.

Adapt brand messaging to resonate with both clinical audiences and organizational decision-makers while maintaining a consistent market presence across channels.

Collaborate with cross-functional teams to support priority commercial initiatives, product-focused promotions, and integrated go-to-market efforts tied to business growth goals.

Work closely with sales teams to strengthen enablement efforts, align campaign strategy with field needs, and improve the quality of lead engagement across the funnel. Requirements At least 7 years of B2B marketing experience, ideally within healthcare, dental, medical technology, SaaS, or a related regulated industry.

Demonstrated success managing multi-channel campaigns that support demand generation, pipeline growth, and sales enablement objectives.

Hands-on experience with marketing platforms and advertising tools such as HubSpot, Google Ads, and LinkedIn Ads.

Strong knowledge of buyer journey mapping, lead funnel management, and the role of field marketing within a broader commercial strategy.

Ability to balance strategic planning with hands-on execution in a fast-moving business environment.

Excellent collaboration and communication skills with experience working across sales, product, creative, and event-focused teams.

Background in email campaigns, digital marketing, campaign planning, and brand awareness initiatives. Innovation starts with people.

Robert Half is the worlds first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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