Director of Social Media & InfluenceAppleOne

AppleOne, a division of the Act-1 Group, is proud to present:

Job Summary

A growing Los Angeles-based apparel and lifestyle brand is seeking a Director of Social Media & Influence for a direct hire leadership opportunity. This role will lead social media, influencer marketing, creator partnerships, brand engagement, and campaign strategy across major social platforms.

This is an excellent opportunity for a strategic, data-driven marketing leader who enjoys building brand visibility, growing engaged audiences, and developing influencer programs that deliver measurable business results. The environment is fast-paced, collaborative, and growth-oriented, with leadership that values fresh ideas, accountability, smart execution, and continuous improvement.

The ideal candidate will bring strong social media expertise, influencer marketing experience, team leadership skills, and the confidence to challenge conventional thinking. This role offers strong visibility across Marketing, Creative, E-commerce, Product, and Executive Leadership teams, making it a compelling opportunity for someone ready to influence brand direction and contribute to long-term growth.

Key Responsibilities

- Develop and execute a comprehensive social media and influencer marketing strategy aligned with brand goals, audience growth, customer acquisition, and revenue objectives.
- Lead, mentor, and develop the Social Media and Influencer Marketing team while building a collaborative, high-performance culture.
- Oversee content planning, campaign execution, brand voice, messaging, and engagement across platforms including TikTok, Instagram, YouTube, Pinterest, and emerging channels.
- Build and manage influencer, creator, ambassador, and partnership programs from strategy through execution, measurement, and optimization.
- Partner cross-functionally with Marketing, Creative, E-commerce, Product, Public Relations, and Executive Leadership to align campaigns with business priorities.
- Track KPIs, analyze performance data, report on ROI, and provide strategic recommendations to improve engagement, reach, conversion, and brand impact.

Compensation and Benefits

- Salary range: $160,000 to $185,000 per year.
- Direct hire opportunity.
- Location: Los Angeles, CA.
- 100% employer-paid Medical, Dental, Vision, and Life Insurance after a 60-day probationary period.
- Discretionary annual bonus.
- Paid vacation, sick time, and company holidays.
- Floating holiday program.
- 401(k) with company match.
- Parking and commuter benefits.
- Employee discount program.
- Complimentary snacks and beverages.
- On-site gym access.
- Team-building activities and company-sponsored events.