VP MarketingRobert Half

Description We are looking for a strategic marketing executive to lead brand growth and revenue-focused initiatives for our organization. This role will shape go-to-market direction, strengthen market presence, and align marketing efforts with business development objectives. The ideal candidate brings a strong background in B2B marketing, brand leadership, and sales partnership, with the ability to build effective strategies that drive measurable results.

Responsibilities:

Develop and lead a comprehensive marketing vision that supports company growth goals and strengthens competitive positioning.

Partner closely with sales leadership to create integrated programs that generate demand and accelerate pipeline performance.

Direct B2B marketing initiatives across multiple channels to improve market reach, customer engagement, and lead conversion.

Oversee brand strategy and messaging to ensure a consistent, compelling presence across all customer-facing materials and campaigns.

Evaluate campaign effectiveness using performance metrics and adjust strategies to improve return on investment and business impact.

Lead and mentor the marketing function, establishing priorities, improving execution, and fostering a high-performing team culture.

Identify market opportunities, customer trends, and competitive insights to inform strategic planning and future growth initiatives. Requirements Proven experience in a senior marketing leadership role with responsibility for strategy, execution, and team direction.

Strong expertise in B2B marketing with a demonstrated ability to support revenue generation and business growth.

Deep understanding of brand development and positioning across diverse marketing channels and audiences.

Experience aligning marketing initiatives with direct sales objectives to improve lead quality and conversion outcomes.

Strong command of sales strategy principles and the ability to translate business goals into actionable marketing plans.

Excellent leadership, communication, and cross-functional collaboration skills.

Analytical mindset with experience using data and performance insights to refine marketing programs. Innovation starts with people.

Robert Half is the worlds first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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