Marketing Automation SpecialistRobert Half

Description Marketing Automation Specialist Engagement: Contract-to-permanent Work Arrangement: Hybrid | Atlanta, GA Position Overview Our team is seeking a Marketing Automation Specialist to manage and execute automated marketing campaigns, lead nurturing programs, and customer communications. This individual will work closely with marketing, sales, and operations teams to improve engagement, lead quality, and conversion performance. Responsibilities Build and maintain automated email campaigns, nurture journeys, and lifecycle programs. Develop audience segments, suppression rules, triggers, and workflows. Manage campaign setup, testing, scheduling, and deployment. Maintain marketing automation platform data hygiene and campaign documentation. Monitor deliverability, engagement, conversion, and funnel performance. Partner with sales operations and CRM teams to improve lead routing and scoring. Troubleshoot workflow issues and recommend automation improvements. Requirements Qualifications 3+ years of marketing automation experience. Hands-on experience with HubSpot, Salesforce Marketing Cloud, Marketo, Pardot/Marketing Cloud Account Engagement, or similar platforms. Experience building automated customer journeys and email campaigns. Knowledge of CRM integrations, segmentation, and lead management. Understanding of email deliverability and marketing performance metrics. HTML/CSS, SQL, or advanced personalization experience is a plus. Innovation starts with people.

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