CRM MarTech ManagerRobert Half

Description

Were seeking a CRM MarTech Manager to support three B2B manufacturing brands as we scale our lead generation and customer engagement efforts. This is an opportunity for a hands-on martech professional who loves digging into data, building automation, and turning insights into action.

This role will own CRM strategy, execution, and reportinghelping the business better understand the customer journey, activate leads, and clearly show growth impact across the funnel.

Requirements

Key Responsibilities

• Build and manage CRM automations, workflows, and customer journeys

• Design and execute B2B campaigns that pull leads through the funnel from first touch to conversion

• Translate customer data into actionable insights that sales and marketing teams can use

• Partner with stakeholders to define lead stages, scoring, and handoff to sales

• Develop dashboards and reporting to show pipeline growth, lead performance, and campaign ROI

• Maintain data integrity and optimize CRM processes across brands

• Support additional CRM functionality as needed (integrations, segmentation, data hygiene)

What Youll Bring

• Hands-on experience with Marketing Automation Platforms

• Strong background in marketing automation, CRM management, and customer journey mapping

• A true martech data geekcomfortable analyzing funnels, conversions, and engagement metrics

• Some coding or technical experience (ability to understand, troubleshoot, or support integrations and automations)

• Experience supporting multiple brands or business units

• B2B marketing experience, ideally in manufacturing or industrial environments

Nice to Have

• Power BI experience for advanced reporting and visualization

• Experience integrating CRM data with other marketing or sales platforms

Innovation starts with people.

Robert Half is the worlds first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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