Director of Marketing IPC and In HouseHilton

What will I be doing?

Provides primary leadership to the management team for Hilton Grand Vacation's (HGV) on-property IPC & In House marketing operations. Focuses on expansion of the company's capacity to identify and reach potential customers for its timeshare product through the effective management of a wide range of promotions and program, physical marketing locations, and 50+ marketing representatives. Will provide In-House marketing leadership to achieve overall on-site marketing goals. Is held accountable for achieving key revenue and expense-related metrics on a monthly or quarterly basis, and is compensated accordingly. Works closely with sales management and business management leaders to achieve mutual goals in a cooperative and synergistic manner.

• Establishes and monitors on-site marketing systems, generating prospects from the local tourists, Hilton Hawaiian Village (HHV) guests, owners of HGVC mini-vacation and VIP packages, owner referrals and special events to HGV's Sales Galleries on Oahu.
• Oversees management teams for Internal Public Contact (IPC) and In-House with a dotted line responsibilites for the Mini-Vacation (Minivac) team.
• Works with Regional Director of Marketing and other regional team members to plan and execute a successful programs
• Develop, implement and manage marketing program that generate tours and provides management expertise to maximize the following key success measures: 1) HHV Hotel Penetration to Tour; 2) In-House Penetration to Tour; 3) Minivac Conversion to Tour; 4) Volume per Guest Efficiency (VPG); 5) Marketing Expense Percentage; 6) Total Qualified Tour Flow; and 7) Total Net Sales Volume
• Implements programs and provides management expertise to maximize the sales of minivac packages (Bouncebacks) from Oahu on-property desk locations.
• Collaborates and serves as a main contact for Resort Operations, the HHV hotel management team, as well as the landlords for HHV marketing locations and 3rd party marketing partners.
• Provides oversight and leads team to manage owner issues in collaboration with the Sales teams.
• Works closely with the regional marketing staff to develop statewide and region-wide marketing programs, promotions and tracking methodologies.
• Works with business management to analyze ongoing results by source and business unit and seek ways to increase performance or efficiency.
• Will work closely with the marketing training team to develop and deliver training programs for the marketing team members.
• Analyze reports to determine performance of programs and incentives, identifying trends and implementing changes for improvement.
• Monitor programs to maximize tour show percentage and minimize tour changes and service recoveries due to non-qualification.
• Maintain strategic staffing and engagement plans that will ensure long-term marketing goals are supported by adequate staffing levels within budget.
• Maintain work schedules for Marketing Managers, Team Leaders and Club Coordinators, as necessary, to maximize desk operations.
• Recruit, train and motivate Marketing Managers, Team Leaders and Club Coordinators, monitoring individual performance and managing opportunities for improvement.
• Deliver coaching, counseling, recognition and progressive discipline, in accordance with Human Resources guidelines.
• Designs and implements incentives and reward programs that motivate staff to exceed goals in the areas of VPG, Sales Volume and Tour flow.
• In coordination with HGVC Oahu Leadership Team, identify and negotiate tenant lease agreements for marketing locations.
• Assist in the development of annual marketing plan and budget.
• Monitor marketing locations to ensure that all are in good physical condition at all times, coordinating repairs and improvements as needed.
• Assists in the design and delivery of marketing materials and collateral coordinating with advertising vendors and media sources.
• Represents Hilton Grand Vacations in a professional manner, creating good relationships and a friendly atmosphere.
• Other duties and projects as assigned. Carries out a reasonable request by management of which the employee is capable of performing.

EOE/AA/Disabled/Veterans