Marketing ManagerRobert Half

Description We are looking for a Marketing Manager to lead demand generation and elevate market visibility for a growing B2B technology company in Plymouth, Minnesota. This role combines strategic planning with hands-on execution, working closely with sales, product, and leadership teams to build campaigns that strengthen pipeline performance and market presence. The ideal candidate brings strong business storytelling, digital marketing expertise, and a data-focused mindset to support growth across industrial and technical audiences.

Responsibilities:

Develop and execute integrated marketing initiatives that increase lead generation, strengthen brand recognition, and contribute to revenue growth.

Produce a wide range of marketing assets, including customer stories, product materials, presentation content, and website messaging tailored to technical and industrial buyers.

Oversee marketing automation workflows, audience targeting, lead routing, and platform connectivity to improve campaign efficiency and follow-up.

Measure campaign and channel performance through dashboards and reporting tools, then translate findings into practical recommendations for optimization.

Partner with sales and product teams to align messaging, support go-to-market efforts, and equip customer-facing teams with effective collateral.

Coordinate participation in trade shows, webinars, and industry events while supporting broader sales enablement programs.

Apply AI-enabled tools and emerging technologies to streamline execution, enhance productivity, and improve overall marketing impact.

Manage day-to-day marketing activities in an onsite environment in Plymouth, Minnesota, while contributing to cross-functional priorities and strategic initiatives. Requirements At least 3 years of experience in hands-on B2B marketing roles.

Proven success running digital campaigns that generate relevant opportunities and support sales objectives.

Working knowledge of CRM and marketing automation platforms such as Salesforce, Pardot, HubSpot, Marketo, or similar tools.

Strong writing and content development skills with the ability to turn complex technical information into clear, business-oriented messaging.

Demonstrated ability to manage multiple projects effectively in a fast-moving, collaborative setting.

Comfort using analytics and performance data to evaluate results and guide marketing decisions.

Experience in manufacturing, industrial technology, automation, enterprise software, or another technical B2B sector is preferred.

Familiarity with account-based marketing, website content updates, design assets, or video production is a plus. Innovation starts with people.

Robert Half is the worlds first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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