Advertising Administrator - Full TimePENN Entertainment

ESSENTIAL DUTIES AND RESPONSIBILITIES

Additional responsibilities may be assigned as needed:

• Serve as liaison between internal departments and supporting teams
• Develop advertising and content strategies; present recommendations to leadership and execute upon approval
• Supervise workflow of creative projects, including writing briefs, modifying job orders, and coordinating traffic to meet deadlines and budgets
• Identify and escalate issues to maintain project timelines; reassign tasks as needed for prioritization
• Communicate effectively with internal and external clients
• Produce advertising, graphics, direct mail, and multimedia in collaboration with Corporate Marketing
• Review creative content for accuracy prior to publishing; suggest improvements as needed
• Maintain graphic asset library for multimedia, signage, and collateral across assigned properties
• Update and schedule printed and digital signage, including Symon Design Studio
• Assist in development and execution of advertising campaigns; recommend enhancements
• Participate in preplanning of marketing and advertising projects
• Ensure consistent brand representation across all materials
• Support marketing services including advertising, public relations, and internal requests
• Draft press releases and manage media correspondence for marketing initiatives
• Maintain vendor relationships to ensure timely, accurate, and cost-effective production
• Contribute to long-term brand strategy and execution of marketing plans
• Input and manage job requests in InMotion project management system
• Update schedules and project details in InMotion to ensure accuracy
• Generate and distribute status reports; create ad-hoc reports as needed
• Traffic ad materials and coordinate deadlines with media buying/planning agency
• Gather project materials and details from relevant departments
• Perform basic graphic tasks including image resizing using Adobe Photoshop, InDesign, and Illustrator
• Conduct research for marketing and advertising initiatives
• Provide administrative support to the Marketing Department
• Coordinate and assist with promotional events and live broadcasts
• Promote superior customer service in alignment with company standards
• Develop and maintain brand voice and visual content for M Resort or multi-property messaging
• Collaborate with Advertising Manager to implement social media strategies aligned with PR and marketing goals
• Attend property events (including evenings/weekends) to gather content
• Maintain and update website using Sitecore CMS
• Support public relations efforts including media requests, interviews, photo shoots, and visits
• Review and update directory listings, media lists, and fact sheets for assigned properties
• Ensure compliance with all regulatory requirements and report potential issues
• Maintain strict confidentiality in all departmental and company matters