Manager, eCommerce Services - Dallas, TexasHilton
Job Summary
The Manager of eCommerce Services will be the primary point for hotels and regional teams to engage with eCommerce Services. The Team Member will work in collaboration with partner teams and will be responsible for the day-to-day management and execution of eCommerce Services for a portfolio of hotels in a specified region. Services include local and regional promotions, SEO, PPC, retailing, website management, local email, social media and more.
What will it be like to work for this Hilton Worldwide Brand?
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.
If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member.
What will I be doing?
The Manager of eCommerce Services will drive hotel online revenues and contributions through the management and execution of localized online services whilst ensuring activities are aligned with brand and corporate strategy. The Team Member will manage eCommerce activities for hotels in portfolio, working cooperatively with Senior Managers, Regional Directors, and other Regional Managers to advance regional and company goals.
Other key priorities are listed below:
Ensure appropriate communication with other regional teams and back up to central brand teams to ensure alignment and optimum execution, globally and locally
Continue to seek-out and develop new forms of cutting-edge technologies for test-and-learn applications to drive competitive advantage, revenue and plan ROI
Identify Americas' hotel goals and develop an online business plan to achieve said goals
Present the plan to stakeholders annually and administer regular follow-ups to ensure the hotel and region are on target to achieve goals
Research and help to identify business opportunities for Americas hotel online performance improvement and report findings and conclusions to department leadership
Stay abreast of all online marketing channels including cutting-edge technology, systems and opportunities and make recommendations for implementation within eCommerce department and hotels
Manage directly and project manage all eCommerce activities for portfolio and work cooperatively with subject matter experts to develop and execute plans
Leverage effective partnerships with Global eCommerce, Search, Revenue Management, Brand Sales, Brand Marketing, HSW, and Hotel Operations
Work cooperatively with eCommerce Managers and Team Members
Develop and share Best Practices, test results and any other information which may improve the performance of the overall department
In accordance with brand guidelines develop and maintain hotel content and ensure site(s) are fully optimized with images, fresh search engine optimized content, and appeals to visitors
Partner with eCommerce teams, Revenue Management, Hotel Performance Support and Hotel Tools and Resources to ensure hotel and regional level promotions are aligned with over-arching brand positioning and strategy
Research and compare competitive set against Americas hotels including but not limited to organic, local and paid search placement, onsite merchandizing, social media, rate retailing and more
Communicate important and necessary information to stakeholders via memos, reports, and phone calls
Adhere to measurements of Global eCommerce for websites to ensure effectiveness, usage, and awareness
Manage the objectives for hotels in portfolio hotels and how those objectives are going to be accomplished
Continuously analyze hotel performance against standards to determine whether the hotels are on target to reach goals
Provide monthly, quarterly and ad-hoc performance reports to all stakeholders and adjust activities and plans as necessary to achieve goals
Ensure goals are being achieved and provides feedback to department leadership accordingly
Manage activity within budget guidelines
Excellent presentation and public speaking skills
Superb communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
Ability to analyze website performance data (financial, statistical and/or performance)
Ability to take initiative to identify, prioritize and implement all elements required for team to fulfill responsibilities in accordance with core strategic goals
Strong problem solving skills, including ability to effectively address any issue in collaboration with others as appropriate
Ability to proactively identify and prevent potential problems
Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities
Ability to collaborate with others and act in an objective manner in order to effectively solve problems and stay on track towards accomplishing organizational goals
Absolute discretion and confidentiality regarding sensitive information
Proficient web analytics (technical) skills with the ability to quickly learn new programs and train others as needed
Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
Ability to direct collaborative efforts of direct reports and possibly other resources throughout the Hilton Worldwide organization, including internal resources, external resources and other constituent groups as appropriate with aim of furthering Company goals
Ability to take initiative to identify, prioritize, and implement all elements required for team to fulfill responsibilities in keeping with core strategic goals
Understanding of the principles and practical application of web optimization, multivariate testing, and web design
Knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages
Working knowledge of Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
Financial acumen with budget development and management skills, including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets
EOE/AA/Disabled/Veterans