Sr Analyst Digital PersonalizationHilton

The Senior Analyst of Digital Personalization will manage the implementation and tracking of projects to advance the footprint of personalization within the customer journey across all digital touch points, including web, email, social, call center, mobile and digital media. The Team Member will collaborate with CRM Personalization Managers in executing the digital personalization roadmap from both a business and technical perspective.

What will it be like to work for this Hilton Worldwide Brand?

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member.

What will I be doing?

The Senior Analyst of Digital Personalization will have duties that include, but will not be limited to, ensuring proper set up to track established measurements, analyzing data and reports in order to optimize performance, day-to-day personalization tool supervision and communication to key Team Members and will need a working knowledge of available customer data sources and attributes. The Team Member will also work closely with the larger CRM group, Channel owners, IT, HHonors, Analytics and Marketing teams to implement personalization projects.

Other key priorities are listed below:

• Manage the execution of personalization projects to advance company goals, while supporting the communication plans of key messages to internal and external stakeholders

• Oversee the day-to-day management of the personalization tool to ensure that personalization projects deliver targeted metrics

• Oversee technical set ups of projects within internal and external tracking and reporting systems

• Work with appropriate teams to ensure proper audience segmentation, creative assignment, tagging and tracking

• Must have a working knowledge and understanding of customer data sources and attributes

• Knowledge of methodologies developed for obtaining business objectives

• Analysis and optimization of success measures around personalization customer stories

• Understand the specifications for each identified customer story

• Understand the concepts of digital audience targeting and the customer journey flow

• Execute the directives of the organization's mission, goals and objectives and demonstrate them through ongoing and direct motivation, communication, group dynamics and leadership

• Work effectively with outside vendors, internal constituents, other departments, etc.

• Implement and maintain systems to ensure compliance with Hilton Worldwide policies

• Abide by policies and procedures that will improve the overall operation and effectiveness of the Company

• Review and make appropriate optimizations and adjustments in activities and projects throughout the year to ensure results

• Excellent presentation skills, as well as written and verbal communication skills

• Strong problem solving and problem prevention skills

• Experience in applying new concepts, practices, technology advancements within position and department

• Must work independently and collaborate with teams, peers and cross-functional teams

EOE/AA/Disabled/Veterans