Sr Manager, Digital Brand MarketingHilton

The Digital Brand Marketing team drives digital strategy, planning and execution for Hilton Worldwide brands and above-brand products and initiatives. As a purely digital team, Digital Brand Marketing is focused on driving the acquisition of high quality customers to Hilton Worldwide sites and improving the conversion and retention of those customers. The team leverages analytics to make data driven decisions, provides digital insight and execution for the brands and products they support, and works in partnership with other online and marketing teams to create the most compelling end-to-end digital experience.

What will it be like to work for this Hilton Worldwide Brand?

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton Worldwide is dedicated to continuing its tradition of providing exceptional guest experiences across its ten global brands, which include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

If you appreciate the impact global travel can have on the world and know how to offer an exceptional hospitality experience, you may be just the person we are looking for to work as a Hilton Worldwide Team Member.

What will I be doing?

The Senior Manager of Digital Brand Marketing will manage digital and social media platforms and support initiatives that include brand promotions and digital marketing strategies on a global level to drive revenue, market share and brand loyalty with existing, new and emerging traveler targets. The Team Member will work with partners in Digital and eCommerce groups to implement online media strategies (search, banner ads, and mobile) to retain loyal customers and acquire new ones.

Other key priorities are listed below:

• Work with brand and Digital leadership to develop an annual online marketing plan

• Utilize Digital teams to execute and maximize opportunities with brand website(s), and link strategies to achieve annual channel revenue goals

• Provide the brand with the appropriate research and insight to ensure online brand positioning and business objectives are met

• Evaluate consumer generated content and trends and assist with executing brand social networking initiatives

• Align online marketing targets and segments with traditional marketing, leveraging creative execution and media

• Work with partners in Digital to execute the strategic planning and coordination of digital marketing creative, media and search strategies globally, while supporting communication of key messages to internal and external stakeholders

• Manage ideation, development and implementation of digital awareness creative with the digital agency and media buying agency

• Oversee social media monthly content and work with the social media agency on the development and approve that content

• Develop an execution plan to implement long term goals for the brand for both digital marketing and online retailing initiatives that become the basis for short term goals and annual operational planning

• Align digital and social media activities with key stakeholders and departments (Brand Marketing, eCommerce, Analytics, Corporate Communications, Product and Regional Marketing, BPS, guest services, Hilton HHonors, among others), so objectives are accomplished (manages cross-functional linking between departments on behalf of digital brand initiatives)

• Communicate any digital and social media analytics to key stakeholders

• Manage retailing strategy for brand.com and continually optimize to drive revenue with other Digital departments

• Implement proper controls to ensure that brand revenue and channel goals are achieved and that the online marketing budget is maximized

• Translate organizational goals and objectives into performance standards for division, departments and individual positions

• Review and assess actual performance against goals and take corrective actions as necessary

• Establish and enforce policies and procedures that will improve the overall operation and effectiveness of brand websites and Digital Brand Marketing

EOE/AA/Disabled/Veterans