Marketing Content Specialist - Military veterans preferred

Ipsen USA is the industry leader for versatile heat treatment systems and advanced process technology. Our advanced equipment is developed for Aerospace, Automotive, Energy, Medical, Tool & Die, and other various industries across the globe.

Ipsen International Inc

Description:Ipsen is a Drug Free Workplace


Ipsen is growing and expanding our digital footprint! Come join our Ipsen team as we expand our offerings into the digital world.

Summary

The Marketing Content Specialist will be responsible for developing and managing social media content, crafting compelling website copy, and creating visually appealing graphics. They will also collaborate with various teams to produce supplemental content and support sales and trade show initiatives. This is a dynamic role for a creative and results-oriented individual with a passion for marketing and storytelling.




Essential Duties and Responsibilities

• Create, schedule, and manage social media content across various platforms like LinkedIn, Facebook, X (Twitter), Instagram and YouTube with the goal of engagement and follower growth.
• Identify, write and edit compelling website content, including blog posts, press releases, technical papers, case studies and customer stories that align with Marketing goals and objectives.
• Copyedit and review content to ensure consistency with brand voice, style and messaging.
• Create graphics for online and print advertising materials.
• Work collaboratively with internal and external stakeholders, including customers, suppliers, and advertising partners, to develop supplemental content.
• Assist Sales Team with PowerPoint presentations, sell sheets and other materials as needed.
• Assist with tradeshows, including planning/organizing, booth design, shipping materials, and attending the events..
Requirements:

Knowledge, Skills and Abilities

• Excellent written and verbal communication skills
• Strong copywriting and proofreading skills
• Possess exceptional creativity and passion for crafting engaging, informative and memorable content
• Experience with video production and editing
• Experience with graphic design
• Proficiency in Adobe Creative Suite, including Photoshop, InDesign and Illustrator
• Familiarity with CRM and marketing automation software (ex: Salesforce a plus)
• Familiarity with content management systems (CMS) (ex: WordPress a plus)
• Strong work ethic with a consistent track record of meeting deadlines
• Detail-oriented, organized, and capable of managing multiple projects simultaneously
• Ability to work independently and think strategically
• Ability to work collaboratively to ensure alignment with company goals and objectives
• Ability to travel as required to support trade shows, events or customer visits




Education and Experience

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of proven experience in Marketing, Sales or other related experience, preferably within B2B or manufacturing/industrial environments.

Physical/Visual/Mental/ Environmental Factors

The demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




1. Regularly required to sit and use hands and finger dexterity.

2. Occasionally required to stand, walk, reach with hands and arms.

3. Occasionally required to lift up to 10-20 pounds.

4. Regularly requires close vision, hearing and talking.

5. Exposure to moderate noise level while in office.




All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran

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