Our client in Ada, MI is seeking a Social Media Analyst to join their team. As a content and social media expert, you will be part of the Marketing and Communications team supporting the Global Content Marketing Team. The ideal candidate will have Microsoft 365 knowledge, excellent written and verbal communication skills and the ability to work well with a team which will align successfully in the organization.
Job Title: Contract Social Media Business Analyst - Short Term
Location: Ada, MI
Pay Range: $35 - $40 an hour
What’s the Job?
- In this short term contract role, you will use your content and social media expertise, creativity, and strategic thinking to shape Artistry’s go-to-market content and social campaigns across Instagram, Facebook YouTube, web, apps, and training channels
- Create and implement content and social media strategies aligned with brand objectives, target audience demographics, and industry trends to effectively position clients beauty brand, Artistry, in the digital landscape.
- Conceptualize, plan, produce, and execute engaging content, including visuals, videos, and copy, tailored to various social media platforms to showcase our products' benefits, educate consumers, and inspire action.
- Plan, execute, and optimize social media campaigns and promotions, including product launches, credibility campaigns, education campaigns, to drive traffic, conversions, and support business growth.
- Monitor and analyze key performance metrics, such as engagement rates, reach, conversion rates, and customer sentiment, using social media analytics tools to measure the effectiveness of campaigns and initiatives and inform future strategies.
- Collaborate with global and local teams across: marketing, social, creative, project management, training, and other stakeholders to understand market-specific needs, gather insights, and align content initiatives with local strategies and objectives.
What’s Needed?
- Experience leading content marketing social strategies across social and digital, including, campaign creation and strategy, content production, leadership of agency partners, knowledge of overseeing social media community management.
- Demonstrated success in developing and executing content and social media strategies that drive engagement, increase brand visibility, and achieve business objectives.
- Knowledge of brand identity, voice, and messaging guidelines to ensure consistency and alignment with brand values across all content touchpoints.
- Experience with social and digital analytics including tracking, reporting, tagging, and understanding of content performance/usage and trends in various social media management platforms.
- Ability to adapt to changing trends, algorithms, and consumer preferences in the digital landscape and continuously innovate content strategies and tactics accordingly.
- Bachelor’s Degree in Public Relations, Marketing, Communications, Business, or a related field.
What’s in it for me?
- Weekly pay
- Full time
- Hybrid - in office on Tuesdays and Wednesdays
- Time frame - end of May to end of September
If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you!
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.
