Position Overview

We are looking for a talented Digital Marketing Specialist to take the lead with our email marketing strategies. Main duties include running email marketing campaigns end-to-end, managing contact list databases, and creating newsletters. Position is responsible for reaching out to leads and customers through email campaigns and inform them about new products, solutions, events, and company capabilities.

Responsibilities Include

• Develop, execute, and manage marketing campaigns across multiple brands, business units, market segments, and regions
• Ensure that our middle-of-funnel channels (email campaigns) are driving traffic to and converting on landing pages
• Manage multiple market segment and customer account lists, targeting specific and unique messaging to each
• Nurturing leads through the sales funnel
• Onboarding new customers through a series of communications
• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Manage conversion campaigns to drive engagement and continued interest in the company's solutions and capabilities
• Design and manage various multi-channel marketing campaigns. Working with teams, you oversee the execution of campaigns to promote engagement and inform contacts of the company’s solutions, capabilities, and event registration
• Develop lead nurturing campaigns to drive continued lead engagement
• Implement onboarding communication campaigns for new customers
• Proofread emails for clarity, grammar, and spelling
• Design mobile-friendly and ADA-compliant email templates
• Write newsletters including all company updates
• Align with company marketing initiatives to develop unique communications promoting products, solutions, and cross-sell opportunities
• Create multiple email templates supporting regional branding, graphics, personalization, and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create and maintain email databases for lead generation
• Analyze campaign performance and strive for continuous improvements
• Track landing page conversions and manage lead assignments in CRM
• Report on email marketing KPIs
• Ensure emails follow industry policies and best practices

The ideal candidate will have

• Proven work experience as a Digital Marketing Specialist
• Hands-on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with Sales CRM and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• Ability to work under tight deadlines
• Experience with HubSpot and Salesforce is a plus

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