2024-05-15
AppCast (https://www.appcast.io)
Other
/yr
full-time
employee
Chicago
Illinois
60290
United States
Overview:
Ketchum is looking for an expert of insights, analytics and research for the role of
Director, Research & Insights!
Are you an insights leader? In this role, you are responsible for leading teams across all aspects of insights research and analytics for an industry or specialty. You excel at developing relationships with clients and core teams, motivating and guiding your team producing strategic insights that drive communication and PR strategy and action.
We are looking for someone to join our team who reflects our values. Someone who is curious, brave, inspiring and a force for good. At Ketchum, our people are team-players, bringing creative, ethical, innovative and outstanding partnerships to our clients and team members.
Our strength is our people. We are lifelong learners and teachers, committed to knowing better to do better. If this sounds like you, we would love to meet you!
Responsibilities:
You are:
Curious
Flexible
Solutions-oriented
Entrepreneurial
A team player
A storyteller with data
Strategic counsellor
Client whisperer
Willing to roll up sleeves and work hand-in hand with senior leaders, providing counsel, recommendations and solutions to both account leads and clients
Responsibilities include:
Research and analytics
Overseeing and coordinating all phases of complex and varied communication research projects, including primary research projects (quantitative and qualitative), measurement and secondary research with oversight from senior staff
Primary research expertise should include experience developing qualitative and quantitative research instruments, including surveys, discussion guides and screeners
Secondary research expertise should include experience conducting and overseeing analysis of social and traditional media, audience analyses, and other components of communications research.
Measurement expertise should include experience conducting and overseeing measuring impact of PR/communications campaigns across PESO (paid, earned, shared and owned channels)
Developing strategic, actionable consumer and business insights – not “data dumps” – for account teams, new business teams and clients
Leveraging insights to identify opportunities grounded in data to support client strategy and planning
Maintaining a strong level of expertise in industry-leading PR measurement and analytic approaches
Continuing to learn about innovations in research and communications analytics
Developing trainings to up-level teams and grow talent
Staying up to date on emerging technology and offerings and driving similar curiosity in your team.
Experience managing and overseeing a team
Nice-to-have: Experience or passion in auto or finance industries
Relationship management
Growing and maintaining strong relationships with client and account teams
Participating in the development of new and incremental business
Serving as a key point of contact for your clients and client teams, working closely with account teams on the ground and analytics counterparts in other markets providing exceptional service
Project management
Budgeting and vendor management
Developing of research and measurement proposals
Maintaining updated client and project briefs
Working with client leads to ensure accurate time entry and forecasting
Ensuring your team is utilized across projects and getting the opportunities to stretch and work in areas of interest
Navigating business documents and tools effectively
Writing and Editing
Strong writing and editing skills across styles, including reports, client and team communications and presentations
Comfortable using and training others on AP Style
Knowledgeable in strategic writing tactics
Willing to put in the time and energy to develop team members writing, editing and analytical skills
Business Development
Leading and driving new business pitches, delivering new and incremental business wins
Supporting assigned industry groups with education, growth opportunities and insights, as well as applications of Ketchum innovations
Supporting industry and portfolio leads on relationship and business development opportunities
Leadership
Managing and providing mentorship, sponsorship, coaching and guidance to team members
Welcoming, engaging and valuing ideas and perspectives of others and participate in Ketchum’s commitment towards creating a more diverse, equitable and inclusive culture where everyone feels they belong
Recruiting, hiring and retaining team members who bring diverse and excellent skills and perspectives to the group
Developing talent through timely, effective feedback and management, succession planning, coaching and other activities
Driving development conversations and plans for all supervisees
Ensuring team adherence to company expectations, including time entry
Lead Analytics, portfolio, team and office initiatives, reinforcing Ketchum culture in word and action
Growing and refining your thought leadership role within the industry, including participation in speaking events and conferences, and publications on traditional and social media
Drive engagement in the industry through participation in committees, awards and activities. Regularly submit nominations for awards for you and your team
Empowering junior team members to be curious, brave, inspiring and a force for good.
Qualifications:
Bachelor’s degree in related field, graduate work appreciated
Minimum of 5 to 9 years of combined related data, analytics and research experience, media measurement experience and primary research required
Excellent client management skills with the ability to communicate professionally and proactively
A consultative mindset, confident in identifying solutions to research and analytics needs at scalable budgets
A team mentality and desire to collaborate with co-workers across multiple geographies and specialties
‘Scrappy’ and solutions-oriented, able to scale research solutions to budgets
Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress
Excellent project management skills
Interest in learning new and cutting-edge analytics tools and methodologies
Outstanding analytical, writing and problem-solving skills
Places a high-value on feedback, given and received
Substantial experience in the following:
Social and digital media measurement and social media monitoring tools, such as Talkwalker, Lexis Nexis, Cision
Evaluation of earned media
Survey and/or qualitative research
Measuring corporate reputation and brand health
The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
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