2024-05-17
CrowdStrike, Inc.
Other
/yr
employee
contract
Topeka
Vermont
98033
United States
CrowdStrike, Inc.
Full time
R18566
About the Role:
CrowdStrike is seeking a dynamic and experienced Federal Sr. Field Marketing Manager to drive marketing planning and execution in the U.S. Federal civilian, defense, intelligence, and system integrator space across routes to market. The Marketing Manager partners with the sales team, channel and alliance partners to support business goals by implementing integrated marketing programs that engages prospects, delivers new opportunities and accelerates existing pipeline. The successful candidate will develop the marketing plan that is consistent with corporate, sales and marketing priorities and initiatives in support of the regions’ strategy and pipeline goals. Primary focus of the role will be driving field and account-based marketing, but will also drive thought leadership, content, and brand awareness across the sectors.
Create and execute quarterly and annual regional go-to-market plans across all routes to market to overachieve net-new logo, pipeline creation, retention, cross-sell and lead conversion goals.
Gain a deep understanding of the regional business goals, drivers within federal and articulate the needs of the business to influence campaigns, messaging and content creation, digital marketing and other cross-functional needs to support the business requirements.
Clearly communicate the federal marketing strategy, plans, goals and outcomes to all stakeholders, as well as internal cross-functional teams.
Measure results by analyzing metrics delivered from marketing programs and regularly report results and trends to sales and marketing leaders leveraging SalesForce, Tableau and other reporting tools.
Deliver marketing activities such as in-person and virtual events, lead generation and email nurture by managing activities from concept through post-event follow-up.
Take initiative in a fast-paced environment with multiple priorities, manage projects simultaneously, work on tight deadlines and deliver campaigns on budget and on schedule.
Scale and grow with an organization with a proven track record of working across marketing functional areas.
10 years of experience marketing to federal government audience.
Progressive experience in developing demand within high-tech B2B environment.
BS/BA in Communications, Marketing, Business or related field.
Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies.
Passion for driving innovation to creatively differentiate CrowdStrike.
Courage to take initiative, address problems, and make continuous process improvements.
A curiosity for data and enjoys measuring results and uncovering trends.
Previous support of field sales and partner organizations within the cybersecurity industry.
You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business
We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
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