The Sr. Director, Commercial Strategy, will be responsible for driving and supporting strategic initiatives within the CPG Strategic Business Unit (SBU) of our food manufacturing organization. This role will play a crucial role in analyzing financial and market data, identifying key business issues through analytics, and providing recommendations and solutions to address these issues with the end goal of growing both revenue and margin for the unit’s portfolio of retail products. This position will also play a key role in identifying process improvements to drive visibility, efficiency, and timeliness of critical processes, including financial and volume forecasts, as well as risk and opportunity management. The successful candidate will collaborate closely with all cross-functional teams, with an emphasis on the category management (marketing) and finance functions.
Responsibilities
Primary
Provide regular support to the Head of CPG SBU as well as work closely with the CPG Strategy team to help improve capabilities overall with regards to the utilization of analytics for data-driven insights to identify key business issues and develop strategies for improvement.
Perform financial analysis (full P&L) to identify key Profit and Loss (P&L) issues and develop initiatives to maximize profitability.
Identify the overall Business Strategy for both short-term and long-term planning, taking into consideration company ambitions, market and competitive data, and consumer insights. Areas of focus include product, category, and channel expansion, portfolio optimization, and profit improvement.
Lead the Customer and Channel Strategy (driven by a segmentation-based approach), working in conjunction with the Channel and Category Teams.
Lead the development of the KPI’s for CPG SBU aligned to AFNA and CPG MTP goals.
Work closely with cross-functional teams, including Operations, Demand Planning, Finance, Continuous Improvement, Supply Chain, and Research and Development, to gather information and improve overall business processes.
Support the implementation and rollout of new sales forecasting and revenue growth management processes (S&OP support, investment analysis, business prioritization, etc.).
Additional
Collaborate with the CPG Strategy Director to create business analysis templates that support data-driven decision-making as well as the Monthly Reporting process (senior management as well as a company-wide audience).
Review the pricing and commercial strategies, management, and control of pricing of CPG products, with recommendations to ensure margin improvement and trade effectiveness.
Stay updated on industry trends, competitor activities, and market dynamics to provide strategic insights and recommendations.
Support as project lead on consultation projects, if any.
Qualifications
Bachelor's degree in business administration, finance, or a related field; MBA preferred.
10+ years’ experience in the U.S. FMCG market, with a thorough understanding of the retail food sector, including go-to-market approaches and key customers across all traditional channels (grocery, mass, club, etc.).
A proven track record of optimizing all levers (with an emphasis on sales and marketing) for both mature and emerging categories as well as branded and private label business segments.
Mastery experience in financial analysis, business strategy, and P&L management.
Strong analytical skills with the ability to interpret complex data and generate actionable insights.
Excellent communication, interpersonal, and presentation skills to effectively communicate and collaborate with cross-functional teams and senior leadership.
Demonstrated leadership abilities and the ability to drive change and influence stakeholders.
Strong project management skills with the ability to prioritize tasks and meet deadlines.
Any additional business or marketing certification are a plus.
