Marketing Manager, Targeted Interactions Reporting

Sears Holdings Corporation (
Computers/Information Technology


  Full Time   Employee

United States

Sears Holdings Corporation (SHC) is in the midst of transforming to become much more customer-centric and personalized and relevant to each customer in each channel at each touchpoint. The Targeted Interactions (TI) team is tasked with creating a scalable, automated, and analytically driven engine to leverage our digital marketing assets (mobile, social, email, direct mail, web, etc) to deliver the right message/offer to the right person in the right channel at the right time. We have both batch and real-time capabilities, and factor in customer profile, transaction history, full contact history, and even current customer context (e.g. time of day, weather outside, points balance, etc). We use a 360 degree view of the customer data record, rule and offer repositories, and connectivity to channels to enable this highly scalable automated analytically driven CRM solution. The TI team works with each business unit and customer segment owner and channel owners to drive incremental revenue and margin. This effort has significant Holding Company visibility, including regular updates with our Chairman.

This Marketing Manager, Targeted Interactions Reporting works under the direction of a Director and is responsible for creating accurate business plans and forecasts by business unit and marketing channel (such as Point of Sale, web site personalization, shopping recap, and email), offer type and store format. The Marketing Manager, Targeted Interactions Reporting will work closely with Channel owners and Business Unit managers in understanding areas of growth opportunities and potential challenges that may impact forecast. This manager is also responsible for reviewing and ensuring accuracy of weekly scorecard reporting and preparing commentary for explaining variances to plan.

To apply for this job, contact:
Scott Stratton

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