Associate Manager Marketing, Retail Business Unit

ConAgra Foods (
Defense Contracting


  Full Time   Employee

United States

Build your career at ConAgra Foods.  At ConAgra Foods, we make great food — everyday food — in extraordinary ways, which is why we’re creating meaningful career opportunities for the best and the brightest. Whether you’re a recent graduate or an experienced professional, ConAgra Foods provides extraordinary job opportunities for growth with competitive salaries and benefits in an exciting, fast-paced workplace.


We are searching for Associate Manager Marketing for our retail branded frozen potato business, which includes Alexia® and other licensed brands. Alexia Foods was founded in 2002 and acquired by ConAgra Foods in 2007. Alexia offers a complete line of premium, all natural frozen potatoes, breads and appetizers and has delivered consistent growth in the potato category since launch. The Associate Brand Manager will develop marketing plans and assist with implementation of market strategy, sales coordination, pricing proposal, merchandising and media plan, packaging, innovation and distribution.

Key Accountabilities:

  • Assist in developing and managing marketing plans to meet volume and sales business objectives
  • Coordinate new product line extensions and restages with internal and external partners. Integrate activities of key departments and external agencies
  • Analyze and interpret market data to assist with business decisions, identify trends and optimize marketing plans. Report brand and competitive performance to senior management
  • Work closely with marketing research, sales, manufacturing, distribution, advertising agencies and legal to develop and execute marketing plans
  • Manage licensing relationships, including monthly business reviews, and business strategy
  • Assist in development of marketing support materials, such as advertising, packaging, sales collateral, presentations and consumer promotion materials
  • Assist in ongoing management of assigned businesses
  • Assist in execution of communication plan including PR, advertising, in-store and social media
  • Other duties as assigned


Position Qualifications

  • MBA preferred
  • One to five years’ experience in marketing or or brand management preferred, consumer packaged goods experience a plus
  • Syndicated databases like IRI or equivalent a plus






ConAgra Foods, Inc., is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status or any other protected factor under federal, state or local law.


To apply for this job, contact:
Phil Ziolkowski

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