Analyst, Targeted Interactions

Sears Holdings Corporation (
Computers/Information Technology


  Full Time   Employee

United States

Analyst, Targeted Interactions

Sears Holdings Corporation (SHC) is in the midst of transforming to become much more customer-centric and personalized and relevant to each customer in each channel at each touchpoint. The Targeted Interactions (TI) team is tasked with creating a scalable, automated, and analytically driven engine to leverage our digital marketing assets (mobile, social, email, direct mail, web, etc) to deliver the right message/offer to the right person in the right channel at the right time. We have both batch and real-time capabilities, and factor in customer profile, transaction history, full contact history, and even current customer context (e.g. time of day, weather outside, points balance, etc). We use a 360 degree view of the customer data record, rule and offer repositories, and connectivity to channels to enable this highly scalable automated analytically driven CRM solution. The TI team works with each business unit and customer segment owner and channel owners to drive incremental revenue and margin. This effort has significant Holding Company visibility, including regular updates with our Chairman.

This analyst, works under the direction of a Manager and is responsible for ongoing evaluation and recommendations to improve the performance of some or all of the following touchpoints: POS, e-receipts, web site personalization, shopping recap, and email. The analyst creates channel success metrics, uses data mining tools to explore the relationship between customer and market basket characteristics and offer impact, and finds new ways to target offers to improve performance.


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