Director of Marketing - India - Military veterans preferred

SparkCognition

Job Title: Marketing Director, India

Location: Bangalore (onsite)
Experience: Minimum 10 years
Industry Background Preferred: Enterprise Technology, Manufacturing, Energy (conventional and renewable), Aerospace & Government, Supply Chain, Transportation, AI

About the Role:

We are seeking a seasoned Marketing Director to help drive regional demand generation, corporate awareness, talent branding, client engagement and other marketing initiatives, managing a Bangalore-based team of marketers, sales development representatives and agencies. 

Initially the role will be focused on the India market but expected to grow to add other APAC and Middle East regions over time, as well as supporting global initiatives. The ideal candidate will be highly organized, detail-oriented and experienced in B2B marketing with a strong focus on building brand awareness, marketing strategy, sales force enablement, campaign execution, digital marketing and marketing operations. Ideal candidate will have experience marketing to and setting up meetings with executives from top tier companies in India. 

Key Responsibilities

• Support the global marketing team by executing regional and global demand generation programs, digital campaigns, content marketing, email marketing, paid media, ABM, SEO/SEM, and social media to drive lead generation and pipeline growth.
• Manage and mentor the local marketing team in India including recent graduates, ensuring smooth execution of global marketing strategies and alignment with business objectives.
• Collaborate closely with cross-functional global teams, including product, sales, channel and regional stakeholders, to adapt and localize global marketing initiatives.
• Represent the company in high profile client, media and corporate engagements.
• Build the Avathon employer brand, creating visibility with tier 1 universities/ colleges and creating a highly attractive brand to hire the best talent.
• Oversee marketing operations including lead management, performance tracking, campaign analytics, and reporting to measure effectiveness.
• Assist in global events support, including logistics, content coordination and promotional strategies for both virtual and in-person events.
• Ensure brand consistency across all marketing touchpoints while tailoring messaging to fit regional and global needs.
• Analyze marketing performance using data-driven insights to refine strategies and improve campaign effectiveness.
• Stay updated with industry trends, emerging marketing technologies, and best practices in B2B marketing to enhance global execution.
• This position is in-office 4-5 days a week.

Qualifications & Experience

• Minimum 10-18 years of corporate marketing experience with a focus on corporate awareness, B2B demand generation, campaign execution and digital marketing.
• Experience developing and executing corporate awareness and reputation programs, including managing a public relations agency, social media presence, local analyst relations and client/prospect engagement activities such as case studies and events.
• Prior experience in enterprise technology and company target sectors (see above) highly preferred.
• Strong understanding of marketing automation, CRM systems (HubSpot, Salesforce) and digital analytics tools.
• Experience with talent branding preferred.
• Proven ability to manage both marketers and sales development representatives, collaborate across time zones and work in a fast-paced global environment.
• Excellent written and spoken English communication skills, with the ability to develop compelling content and messaging for different audiences while maintaining company brand and style standards.
• Analytical skills with the ability to interpret data, track performance and optimize marketing programs for better outcomes.
• Strong project management skills, ability to prioritize tasks and manage multiple initiatives simultaneously.
• Previous experience in leading marketing in other APAC and Middle East markets highly preferred.

Why Join Us?

• Lead a dynamic local team while working on high-impact global and regional marketing initiatives.
• Expand your expertise driving corporate awareness and demand generation in a culture that encourages innovation and experimentation.
• Accelerate your career with a clear growth path in a fast-paced, collaborative work environment in a rapidly-growing company building cutting-edge solutions in industrial AI, backed by world-class leadership and investment.
• Enjoy competitive salary with stock options and bonus opportunities.

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