Equal Employment Opportunity/M/F/disability/protected veteran status
Location: HQ Gardena City: Gardena State/Territory: CA
Description
THE PURPOSE: The Customer Analyst provides actionable insights, audience segmentation, and performance reporting to optimize lifecycle and retention marketing efforts. This role works cross-functionally to enhance customer engagement, improve retention, and drive revenue growth.
THE ROLE (what you are accountable for)
• Developing and managing audience segmentation strategies to enable personalized lifecycle marketing across channels.
• Analyzing customer data and creating actionable insights to inform marketing strategies.
• Owning lifecycle marketing performance reporting, including key KPIs like retention, activation, reactivation, and CLV.
• Collaborating with lifecycle and channel marketing teams to optimize targeting and messaging.
• Leveraging Customer Data Platforms (CDPs) and analytics tools to build detailed customer profiles with actionable benchmarks.
• Providing data-driven recommendations for lifecycle automation and customer journeys.
YOU ARE
• A data-driven marketer who translates analytics into customer-focused strategies.
• Excited to partner cross-functionally, ensuring insights fuel smarter lifecycle and retention campaigns.
• Detail-oriented and results-driven, always optimizing based on data trends.
• Comfortable working in fast-paced environments, balancing strategic projects with day-to-day execution.
• Passionate about customer behavior, segmentation, and engagement metrics.
REQUIRED MINIMUM EXPERIENCE
• 5-7 years of experience in marketing analytics, customer insights, or lifecycle marketing data analysis.
• Proficiency with analytics tools such as SQL, Tableau, Power BI, or Google Analytics for campaign reporting.
