Sr. Strategics Regional Marketing Manager - East - Military veterans preferred

2025-04-17
CrowdStrike, Inc.
Other

/yr

  employee   contract


Sunnyvale
California
94086
United States

CrowdStrike, Inc.

Full time

R22411

About the Role:
The Sr. Strategics Regional Marketing Manager, East role drives strategic account-based marketing initiatives and executes sophisticated ABM campaigns across the East strategics sales organization. This role requires deep expertise in 1:1, 1:few, and 1:many ABM strategies, with a focus on creating personalized, multi-channel experiences for target accounts. The position will lead regional programs that align marketing and sales efforts to drive engagement, pipeline acceleration, and revenue growth within identified strategic accounts segment.
What You'll Do:

  • Orchestrate effective collaboration with sales and cross-functional leaders to drive strategy and execute campaigns that will create, expand, and accelerate pipeline for strategic accounts

  • Design and implement comprehensive ABM strategies, including account selection, intent monitoring, and personalized content development

  • Lead account-specific campaign planning and execution, utilizing advanced account insights and buyer journey mapping and partner ecosystem

  • Develop and manage regional and targeted ABM programs leveraging multiple channels including direct mail, digital advertising, custom events, and personalized content experiences

  • Create account-specific metrics and KPIs to measure program success and ROI

  • Build and optimize ABM tech stack utilization (6sense, Demandbase, etc.) to enhance targeting and personalization

  • Drive account-based analytics and reporting to demonstrate program impact and optimize strategies

  • Partner across the marketing organization, from regional counterparts to corporate, to advocate for inclusion of strategics in key programs and seamlessly communicate to the sales team


    • What You'll Need:

  • 12+ years of B2B marketing experience with at least 7 years specifically focused on ABM program development and execution

  • Ability to effectively collaborate with both sales leaders and teams on a common pipeline mission.

  • Proven track record of successfully implementing enterprise-level ABM programs that have delivered measurable pipeline and revenue impact

  • Deep understanding of ABM technologies and martech stack integration (Marketing Automation, CRM, Intent Data platforms, etc.)

  • Experience in developing account-specific content strategies and personalization at scale

  • Strong expertise in account selection methodologies and ICP development

  • Demonstrated success in building and managing relationships with senior stakeholders across sales and marketing

  • Advanced knowledge of ABM metrics and analytics, including account engagement scoring, attribution modeling, and ROI measurement

  • Experience managing program budget and demonstrating return on investment

  • Strong knowledge of ABM platforms (6sense, Demandbase, etc.)

  • Advanced account analytics and reporting capabilities

  • Strong understanding of intent data and how to leverage it effectively

  • Experience with account-based advertising and media planning

  • Expertise in developing account-specific content and messaging strategies

  • Strong project management and cross-functional leadership abilities


    • Bonus Points:

  • Experience in cybersecurity is a benefit

  • Certifications in ABM platforms and methodologies

  • Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies

  • Courage to take initiative, address problems, and make continuous process improvements

  • Commitment to professionalism and personal growth.

  • A curiosity for data and enjoys measuring results and uncovering trends


    • #LI-MJ1
    #LI-REMOTE

    CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

    CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

    If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.

    Find out more about your rights as an applicant.

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    Notice of E-Verify Participation


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    Equal employment opportunity, including veterans and individuals with disabilities.

    PI268109554

     

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