Description Overview

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Are you a strategic marketing professional with a passion for health, that loves to build brands & likes to unlock new opportunities, this within a great winning team? Than we might look for you!

As Senior Brand Manager, you will play a pivotal role in managing and accelerating our existing Women Health and LifeStyle business, embodying the voice of the consumer while driving the brand P&L.

Reporting to the Brand Lead, the Senior Brand Manager will be responsible for developing and executing the marketing strategy. This role requires deep understanding of local market dynamics, consumer behavior and competitive landscape. The ideal candidate will possess a blend of marketing acumen, operational discipline & a passion for improving the well being of our consumers through impactful product offerings. You will work for BeNe, with offices in Ghent and Rotterdam.You can work from Ghent or Rotterdam. If your home country is Belgium we ask min. 1 day/month to be present in the Netherlands (and vice versa). Where needed and upon request of your manager this can be more than 1 day/month.

Scope of the Role

Deliver Business Goals, Develop & implement Brand Marketing Strategy

• Work with Brand Lead & Management to develop short & LT business & brand plans for assigned brands.
• Prepare business cases to generate brand growth & optimize P&L

Develop Best in Class Roll-out & Activation Plans

• Contribute to & drive NPD launches, leveraging Central success models and adapting to local requirements
• Develop omnichannel activation plans aligned with overall business goals and global guidelines
• Collaborate & work closely with your key stakeholders: Management, CS&I, Regulatory, Supply, Demand, Corporate, Media & Marketing Agencies,…

Develop Local Brand Success Model

• Track campaign performance and metrics, analyze results and optimize plans for continuous improvement
• Providing full support in the preparation of South West monthly Cluster meetings, work closely with the Brand Lead to formulate the needs & action plans for the Women Health and Lifestyle Category.
• Drive ‘test & learn’ across touch points, set clear KPIs, take learning & amplify
• Share local learnings with central teams

Support market analysis & performance tracking

• Monitor market trends, competitor activities and consumer feedback.
• Manage brand budget & ensure effective allocation of resources
• Use analytics to make data-driven recommendations for future activities & campaigns
• Support collaboration with Central teams to update on performances and inform on competitive activities

Experience Required

• Minimum 5+ years of work experience, within Consumer Health (or Consumer Product Goods).
• Experience with medical regulation is a plus.
• University Degree or equivalent.
• Proven experience in managing analytically demanding corporate initiatives.
• Demonstrated success in working in cross functional teams.
• Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities.
• Expertise in enhancing forecast models, segmentation frameworks, pricing strategies and reporting tools.
• Consumer & marketing understanding: Exhibit a consumer-centric mindset, being able to develop strong activation plans and have experience in working with central teams.
• Excellent communication, presentation and interpersonal skills: Clearly communicating ideas and being able to explain them in the broader organization. Capacity to move facts, into insight, into diagnostic.
• Analytical Excellence: Utilise data-driven analytics to craft superior strategies, driving real-time performance improvements.
• Ability to manage complexity: Effectively prioritize and manage multiple projects.
• Growth Mindset: Embrace and excel in new challenges, fostering a culture of continuous learning and adaptation.