2025-04-28
DHL (https://group.dhl.com/en.html)
Other
/yr
full-time
employee
Bonn
53113
Germany
What makes DHL great? Our People! We know each employee’s individual contributions make us the #1 Express Delivery and Logistics Company in the world.
Distinguished as No.1 World’s Best Workplace™ by Great Place to Work and Fortune MagazineDHL Express is committed to maintaining an environment that empowers every team member to make the greatest possible impact on our business. Our corporate culture is about personal commitment – to our business, to each other, and to our global communities. DHL is dedicated to being a great place to work.Start YOUR career with DHL today.
Ready to shape the future of marketing technology at a global level? We’re looking for a results-driven MarTech expert to take the lead in driving the adoption, integration, and evolution of digital marketing tools across our global organization. If you're passionate about unlocking the full potential of marketing automation platforms, enabling teams to work smarter, and delivering scalable digital solutions, this is your opportunity to make a real impact.
As the Global Digital Marketing Automation & Tools Specialist, you’ll be the go-to expert for marketing technology strategy, implementation, and optimization. You'll collaborate with regional and country-level teams, transforming complex business needs into streamlined digital solutions. Your focus will span across:
Marketing Automation: Own the setup, governance, and continuous optimization of our global marketing automation platforms.
Tool Enablement: Evaluate, implement, and scale tools that enable seamless customer engagement—from awareness to retention.
Content Management & Experience tools: Lead the deployment and optimization of tools such as Adobe AEM to deliver dynamic web experiences and global content governance.
Social & Engagement tools: Manage the technical aspects of our social media management tool for social listening, publishing, and customer engagement workflows.
Data & Integration: Collaborate with IT and Data teams to ensure tools are effectively connected and data flows are clean, secure, and insightful.
Training & Support: Empower our teams globally through toolkits, onboarding sessions, and best-practice playbooks.
Governance & Compliance: Champion consistency, quality, and compliance across all digital marketing touchpoints.
Tool Evaluation & Scaling: Assess emerging MarTech solutions, pilot proof?of?concepts, and roll out best-fit tools globally.
Key Responsibilities
Marketing Automation Ownership: Implement, configure, and continuously refine our marketing automation platforms (e.g., Adobe Marketo).
Ecosystem Integration: Collaborate with IT, Data, and Compliance teams to maintain robust CRM integrations, tagging framework, and data flows.
Tool Evaluation & Scaling: Assess new MarTech solutions, pilot proof-of-concepts, and roll out best-fit tools globally.
Governance & Standards: Develop playbooks, naming conventions, and compliance guidelines to uphold consistency and data quality.
Enablement & Training: Create user guides, host onboarding workshops, and provide ongoing support to regional and country teams.
Performance Tracking: Define KPIs and drive regular reviews to inform continuous improvement.
Experience: 3+ years in digital marketing, with hands-on expertise in leading marketing automation and MarTech platforms.
Technical Acumen: Deep understanding of marketing automation (like Adobe Marketo), CMS (Adobe AEM), social engagement tools (like Sprinklr), and analytics (like SimilarWeb).
Problem-Solver: Structured mindset capable of transforming global business needs into elegant, automated solutions.
Collaboration: Proven ability to partner effectively across Marketing, IT, Data, Legal, and Compliance teams in a matrix environment.
Communication: Excellent communicator and documenter, adept at simplifying complex technical concepts for diverse audiences.
Project Management: Strong organizational skills, with experience managing multi-regional roll-outs and cross-functional initiatives.
| DHL International GmbH Fritz-Erler-Strasse 5 53113 Bonn |
