Marketing Automation Manager - Military veterans preferred

Responsibilities

As a Marketing Automation Manager, you play a vital role in the creation and execution of our integrated digital marketing campaigns. You will be creating and implementing scalable Marketing Automation programs that help us deliver multi-touch and email marketing campaigns that attract new customers and support business growth.

Key Responsibilities:

• Responsible for email marketing program development and execution, including strategy, segmentation, testing, and deployment, and continual evaluation for improvements.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth. Make recommendations to internal stakeholders based on findings.
• Run Salesforce reports and pull Hubspot lists for targeting and segmentation; report on campaign/digital asset performance; work with Operations teams on executive-level reporting
• Coordinate regional marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Proactively gather internal and external stakeholder sentiment to improve digital experiences. Collaboration with Events, Campaigns, Global Operations, and Product Marketing teams required.
• Provide input on campaign design in order to improve overall performance.
• Strong landing page design skills

Education / Qualifications

• 3-5 years of experience in developing integrated campaigns in a Marketing Automation platform, e.g., Hubspot
• Hubspot experience strongly desired
• Significant experience with Salesforce CRM and lead management for campaigns
• Experience working with project management software such as Monday.com or equivalent
• HTML/CSS experience preferred
• Strong intrapersonal skills, people love to collaborate with you
• A passion for creating positive change

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.

Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.

* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.