Job Title: Director of Strategic Marketing, Order Management Solutions - Global
Location: New Jersey, NJ
About the Role:
As a Director of Strategic Marketing, Order Management Solutions, you will:
- Lead and execute global marketing initiatives, ensuring alignment with OMS business objectives.
- Manage internal and external marketing activities, driving brand visibility and engagement across all regions.
- Oversee social media strategy, including LinkedIn and other digital platforms, to enhance market presence.
- Own and manage product collateral, ensuring consistency and effectiveness in customer engagements.
- Drive bid management and related processes in collaboration with global and regional Business Development teams.
- Maintain and enhance data quality of the sales pipeline to support business growth.
- Act as a functional expert in CRM applications, ensuring effective utilization and adoption.
- Direct and maintain global business development reporting to enable informed decision-making.
- Identify and analyze new customer segments and emerging markets for strategic expansion.
- Balance priorities between customer pursuits, marketing campaigns, pipeline health, and business reporting.
- Support developing and launching new product offerings with targeted marketing strategies.
- Create and manage up-to-date marketing collateral to support business development and internal training programs.
Key Accountabilities / Roles & Responsibilities / Tasks
Organizational:
- Direct and oversee the execution of competitive bids, ensuring high-quality and impactful submissions.
- Provide strategic direction on content development and approach for effective RFQ/RFP/RFI responses.
Personnel:
- Foster a high-performance culture with accountability across the global marketing function. Leverage internal and external resources to optimize marketing effectiveness and execution.
Operational:
- Develop and execute a global marketing strategy, leveraging digital and traditional channels.
- Manage and continuously update OMS collateral, ensuring relevance and alignment with business goals.
- Centralize access to marketing materials, creating a structured and efficient repository.
- Analyze customer requirements to develop tailored marketing strategies for various sectors.
- Design and implement global sector marketing programs (e.g., footwear, furniture, apparel, service parts).
- Oversee the sales support function, acting as the primary coordinator for RFQ/RFI responses.
- Ensure seamless pipeline tracking and data integrity, supporting business growth and forecasting.
- Create engaging marketing campaigns to promote OMS offerings and enhance brand positioning.
- Align regional and global OMS teams to present a unified value proposition to prospective clients.
- Maintain and expand industry knowledge to support strategic marketing and business initiatives.
- Foster collaboration with DPDHL network to enhance solution development and pipeline growth.
Skills and Knowledge:
- Strong leadership in global marketing strategy and execution.
- High-level influencing skills, both internally and externally.
- Ability to develop and communicate complex marketing and business solutions effectively.
- Expertise in social media management, mainly LinkedIn and other B2B platforms.
- Strong content development skills for digital and traditional marketing channels.
- Experience in managing competitive bid processes and RFQ/RFP/RFI responses.
- Deep knowledge of supply chain products and services, including Origin, Freight, DC, Transport, and Visibility Systems.
- Project management experience, particularly in product development and marketing initiatives.
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
- High-level cross-cultural competence, enabling effective communication across diverse regions.
- Proficiency in Microsoft Office tools: Word, Excel, PowerPoint, Visio, etc.
- Experience in international business development and marketing strategies for complex global supply chains.
- This role is essential in driving the global marketing function within OMS, ensuring brand growth, lead generation, and market expansion through strategic and innovative marketing initiatives.
- Education
- Bachelor's Degree or equivalent in a relevant business or technical subject.
- Master’s Degree or equivalent in a relevant business or technical subject is a plus.
- Experience (Depth & Breadth)
- Minimum 5-7 years of marketing experience with expertise in 3PL origin management, destination services, and an end-to-end supply chain.
- Increasingly progressive growth in levels of responsibility and scope.
Pay Range $105,844.00 - $141,125.00 + (Based on Experience)
Benefits (All Non-Union Employees)
- Compensation: Competitive base salary plus role dependent performance-based incentives.
- 401(k) Match: $1-for-$1 match up to 4% quarterly + 2% annual base contribution.
- Stock Purchase Plan: Ability to purchase Deutsche Post AG shares at a discounted rate.
- Medical: Comprehensive plans covering preventive care, inpatient/outpatient services, and prescriptions.
- Vision: Optional coverage for exams, frames, and contacts.
- Dental: Optional coverage for preventive, basic, and major services.
- Paid Time Off: 7 major holidays, 8 floating holidays, and accrued vacation/sick days.
Equal Opportunity Employer
DHL Global Forwarding is committed to equal employment opportunities, evaluating all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.
Work Authorization
Applicants must be legally authorized to work in the United States. Visa sponsorship is not available for this role.
