Integrated Marketing Manager - Military veterans preferred

Description

The role of marketing at Leidos is to execute marketing campaigns to position Leidos as a trusted technology leader, supporting growth priorities, nurturing stakeholder relationships, and driving revenue. That is best achieved with campaigns that are coordinated across our markets, capabilities, customers, and regions.
The Integrated Marketing Manager is responsible for the research, planning, implementation, management, and continued optimization of campaign(s) for assigned technology priorities and growth areas in alignment with an overarching messaging framework. The ideal candidate will fuse disruptive creativity, background knowledge, market insights, and expert counsel into timely storytelling moments that become the basis for cohesive, additive campaigns comprised of foundational content, quick-hit and longer form thought leadership, partner marketing initiatives, and advertisement messaging, all orchestrated to reach target audiences effectively.
This role is as much about taking the initiative to keep your finger on the pulse of your assigned technical priority and growth areas and building stakeholder relationships to do so, as it is about effectively project managing content development and supporting marketing tactics. As a member of the Center of Excellence for Marketing & Brand Experience, your contagious creative spirit, collaboration tool-based approach, and optimal use of repeatable processes will be a scaffold to the broader communications team.

Primary Responsibilities:

•Understand and champion the overarching messaging framework, intake forms, and content templates that will be used in your integrated marketing campaigns
•Establish market alerts and build and nurture internal stakeholder and partner relationships to expand your familiarity of assigned growth areas
•Take charge of fusing market insights with expert counsel into actionable storytelling moments within the overarching messaging framework
•Develop and internally pitch ideas to bring storytelling moments to life in cohesive, additive campaigns with defined and measurable outputs
• Plan, implement, manage, and measure greenlit campaigns comprised of templatized foundational content, quick-hit and longer form thought leadership, partner marketing initiatives, and advertisement messaging, utilizing third-party organizations when necessary
•Leverage project management best practices and marketing technology to ensure campaigns is/are properly managed, related projects and tasks are assigned, campaigns stay on track and are completed on time, and go-live dates are communicated to stakeholders and communications colleagues with a regular cadence
•With the assistance of marketing operations, report on defined and measurable outputs for ROI tracking; demonstrating tangible successes to stakeholders and the organization as a whole
•Support centralized content calendaring and editorial reviews of business sector marketing content

Skills and Qualifications:

•Bachelor's Degree in Communications or related field. 8+ years relevant work experience with the track record creating and delivering compelling integrated marketing campaigns within the federal government and/or information technology marketplace. Additional years of experience will be considered in lieu of degree requirements.
•Ability to collaborate with cross-functional teams, understanding the critical role each plays in the success of our organization.
•Ability to execute and monitor simultaneous projects with high visibility and competing deadlines
•Strong drive for results and experimentation, driven to test new tactics, channels, and formats to drive results.
•Driven by getting things done to the absolute highest of standards, leveraging collaboration tools and repeatable processes effectively

Original Posting:

For U.S. Positions: While subject to change based on business needs, Leidos reasonably anticipates that this job requisition will remain open for at least 3 days with an anticipated close date of no earlier than 3 days after the original posting date as listed above.

Pay Range:

The Leidos pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), or other law.