Marketing Specialist – Commercial Real Estate - Military veterans preferred

Geronimo Hospitality Group

Description:

JOIN A TEAM THAT VALUES PEOPLE

At Hendricks Commercial Properties, we value people who value people. We believe in creating environments where communities thrive, and we encourage our team to embrace the freedom to do amazing things. We didn't come this far to only come this far—join us in making a real impact.

OUR COMMITMENT TO YOU

We offer more than just a job. Our benefits include flexible work hours, a free Beloit Club membership for employees at our Beloit headquarters, Employee Discounts, Paid Time Off, Training & Development Opportunities, 401K Match, Medical Benefits, 24/7 Online Care, and Pet Insurance. You'll also enjoy working in a beautifully designed office, situated in a dynamic downtown area with access to great amenities that enhance your day-to-day experience. At Hendricks, you'll have the opportunity to teach what you know and learn what you don't—and community matters here.

This position is based in Lexington, Kentucky within THE SUMMIT AT FRITZ FARM—a premier shopping and dining destination.

BE THE CEO OF YOUR JOB

As the Marketing Specialist, you will be responsible for making key business decisions that will have a substantial impact on the company's brand image and revenues. The role is responsible for developing and managing multiple marketing assignments and to act as a leader and facilitator to build brand image and support revenue generation. Success will be measured by achieving the internal service-level agreement milestones and improving brand awareness through multiple channels in various markets.

Your ability to own your work and drive success will make a direct impact on the communities we serve.

YOUR KEY RESPONSIBILITIES

• Manage and coordinate all individual property marketing initiatives and efforts including, but not limited to: Content calendar, Design tasks, Email marketing, Public relations, Content development, Social media, Print & digital ad campaigns, and Property website listing audits
• Leverage internal design, public relations and content teams to complete projects & tasks in a timely manner
• Become the primary liaison between individual leasing managers and internal marketing teams
• Regularly meet with leasing managers to identify how marketing can have a positive effect on goals
• Monitor performance and provide regular reporting to key stakeholders
• Ensure we are delivering effective and consistent content voice across all assets
• Continually update and maintain databases of prospects and leads
• Planning and execution of all brand organic and paid social media content
• Assist with gathering content and photos for each property when needed
• Additional media responsibilities include:
• Manage photo and video shoots
• Effectively manage marketing plans & budgeted items

COMPENSATION

This position offers a competitive starting salary, with opportunities for growth based on performance and tenure. Hard work matters, and we reward it.

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QUALIFICATIONS REQUIRED

Education

• Bachelor's Degree or equivalent or 3-5+ years related experience and/or training, or equivalent combination of education and experience

Experience and/or Training

• A minimum 3-5 years of marketing or communications experience
• Previous coordination experience; strong administrative and organizational skills
• Effective project management with a sound understanding of marketing principles
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge

Technology/Equipment

• Knowledge in Adobe Creative Suite
• Proficiency in Microsoft Office including Word, Excel, Outlook, and PowerPoint
• Proficiency in Google Analytics
• Proficiency in Social Media (Facebook, Instagram and LinkedIn)
• Previous history with email marketing platforms

PREFERRED QUALIFICATIONS

Experience and/or Training

• Real estate or commercial property marketing experience

Technology/Equipment

• Previous experience with social media scheduling tools (HeyOrca)
• Previous experience with (Mailchimp) email marketing
• Previous experience with digital advertising (Google Ads, Facebook, Instagram, LinkedIn)
• Previous experience with (Wix) website editing
• Previous experience with (YARDI) property management and (CommercialEdge) property marketing software

MANDATORY REQUIREMENT

• U.S. Work Authorization (required).

CHALLENGE ACCEPTED?

At Hendricks Commercial Properties, we don't just keep our word, we make an impact. If you're ready to be the CEO of your job, embrace the freedom to do amazing things, and take your career to the next level, we'd love to have you on our team.

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