2025-05-08
Learfield IMG College
Other
/yr
employee
contract
Atlanta
Georgia
30303
United States
Position Title: Manager, Partnerships
Requisition ID: R100471
Location: Atlanta, GA
Full/Part-Time: Full time
About Us:
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun
CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace.
Headquartered in Atlanta, Georgia, CLC’s people-friendly culture is a hallmark of the company’s style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's values to Serve Others, Build Trust, Lead Well, Innovate Often, Be Passionate. Founded in 1981, CLC is a part of Learfield, the leading media and technology services company in intercollegiate athletics.
Responsibilities
Responsible for overall University account management of clients in assigned territory.
Position will be based in Atlanta or within the geographic region of assigned territory.
Develop strong and positive relationships with key university administrators.
Serve as CLC primary communication conduit by communicating clients’ goals to internal CLC departments and communicating CLC initiatives and programs to clients.
Oversee the development and execution of external annual plans designed to increase the sales of our client’s licensed product.
Analyze universities’ licensee base to determine trends and opportunities for growth.
Participate in renewal process with clients to successfully renew agency agreement and extend partnership term. (As partner size declines, manager responsibilities increase)
Assist in planning, concepting, and execution of school specific brand promotions (complexity of programs and support resources differ based on school size, resulting in different responsibilities on manager) and broader national marketing campaigns.
Manage Coordinator on account team and communicate responsibilities, tasks, and projects (Power Division only)
Represent the company in a professional manner at all times.
Travel to client campuses and local areas to understand/survey key marketplaces important to the expansion of our clients’ brands. Additional travel industry events, company seminars (including overnight stays) could equate to about 25% of the time.
Qualifications
Four year college degree, or equivalent work experience
Prefer at least 2 years’ experience in account management, customer service, trademark licensing, sports, and/or a marketing-related field.
Must possess strong interpersonal skills and demonstrate an ability to forge long lasting relationships with diverse people/client base.
Must possess strong organizational skills, including attention to detail and the ability to project manage and multi-task.
Strong communication skills needed (listening, written, oral), including comfort level in presenting to large groups, executives, and senior administrators.
Must be comfortable in navigating data analytical systems and formulating strategies and solution ideas based on insights.
Must be able to demonstrate ability to effectively to lead, manage, and motivate people. (Power Manager only)
Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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