Marketing Specialist, Social Media - Military veterans preferred

This role is responsible for managing all social channels for Sherwin-Williams' Consumer Brands
Non-Paint products. This includes Minwax, Cabot, Thompson's WaterSeal, Purdy, and Krylon. This role will work alongside its Paint counterpart.

COMMUNITY MANAGEMENT

• Engage positively with users on behalf of the brand via primary channels (Instagram, Facebook, TikTok, etc.). Praise, assist, or otherwise support users who share successful projects or reach out with questions.
• Resolve community management issues that arise. This can include communication with teams across the company: including Brand Marketing, Legal, Product Marketing, HR/Loss Prevention, and/or community management counterparts across the global organization.
• Manage Surprise & Delight campaigns for brands by identifying suitable recipients, coordinating gift package shipping, and continuing the relationship with the user following package delivery.
• Carry out established user generated content (UGC) processes. Maintain accurate data regarding usage rights, products or projects featured, and enable access to these assets to other functions as needed.

SOCIAL CONTENT CREATION AND SUPPORT

• Create monthly content calendars that adhere to social media best practices and brand strategy. This role will work with internal creative services as needed to fulfill content calendars.
• Where needed, work with external agency partners to ensure brand social strategy and best practices are met in content calendars. Work closely with the brand team to coordinate feedback.
• Use Sprout Social to schedule content to go live at optimized times, following correct approval processes.
• Attend brand-hosted events and photoshoots to capture native video content.

SOCIAL CHANNEL MAINTENANCE

• Change header images, highlights, link in bios, etc., as needed for maintaining all social profiles’ appearance.
• Uploading and managing YouTube content and brand assets to our internal digital management platform.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships

FORMAL EDUCATION:

Required:

• Bachelor’s degree or relevant experience.

Preferred:

• Bachelor’s degree in Business, Communications, Marketing, New Media, Public Relations, English, Journalism, or related fields.

KNOWLEDGE & EXPERIENCE:

Required:

• Minimum 1 year experience in a social media, marketing, content creation, or creative/copywriting role preferred.
• Strong writing and proofreading skills paired with an understanding of content strategy.
• Fluent in social channels including Instagram, Facebook, Twitter/X, Pinterest, YouTube, TikTok and additional/new digital platforms as they emerge.
• Excellent organization skills, with an ability to adhere to strict deadlines and prioritize multiple duties that are assigned simultaneously.

Preferred:

• 2+ years experience in a social media, marketing, content creation, or creative/copywriting role preferred.
• Familiarity with social media management tools – specifically with Sprout Social and/or Bazaarvoice Social Commerce/Vibe (previously Curalate).
• Cross functional experience with SEO, paid media, branding, influencer/creator collaboration, and/or public relations.
• Experience managing relationships with internal teams and external agencies.

TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)

• 10%

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.? All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.