Brand Strategy Specialist - Military veterans preferred

Position Title: Brand Strategy Specialist

Requisition ID: R100417

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

We are seeking a creative and strategic Sponsorship Brand Strategist to join our team. This role plays a crucial part in analyzing brand objectives, themes, asset utilization, tone, and taglines to craft innovative, results-driven sales presentations in the sports sponsorship industry. You will be responsible for understanding and synthesizing brand insights, developing activation platforms, and delivering cohesive narratives that align with client objectives. By leveraging Learfield’s diverse mix of digital platforms, traditional assets, data, and content, you will create compelling, holistic sponsorship solutions that deliver measurable outcomes for brands as well as unique property-focused opportunities.

Key Responsibilities:

• Brand Insight & Analysis: Understand and synthesize client brand insights and objectives to inform sponsorship strategy, ensuring all sponsorship materials align with the brand’s tone, values, and goals.
• Holistic Sponsorship Solutions: Develop integrated sponsorship and activation platform concepts that provide holistic solutions, utilizing Learfield’s diverse assets (digital, traditional, data) to meet client objectives.
• Copy Development & Storytelling Mastery: Ensure the seamless delivery of a cohesive and persuasive narrative that ties together brand objectives, creative ideas, and strategic activation, while reinforcing the brand's voice throughout the presentation.
• Client-Centric Presentations: Collaborate with sales teams to design customized presentations that reflect the client’s voice, brand identity, and objectives, maintaining authenticity and brand integrity.
• Premium Opportunity Deck Development: Create and curate impactful 101 decks and presentations for property or premium opportunities, ensuring clear communication of value propositions to internal and external stakeholders. Participate in presenting recommendations to clients.
• Strategic Ideation: Generate fresh, innovative themes, taglines, and sponsorship narratives that enhance engagement and elevate the sales process.
• Innovative Platform Creation: Develop and articulate comprehensive sponsorship activation platforms that incorporate Learfield’s mix of digital platforms, traditional assets, data, and content, ensuring they resonate with the target audience.
• Best Practices Implementation: Apply industry best practices to ensure sponsorship presentations are optimized for effectiveness while staying consistent with the client’s brand guidelines.
• Asset Utilization & Innovation: Evaluate and creatively use brand assets (logos, imagery, messaging) to enhance the visual and strategic appeal of sponsorship materials.
• Collaboration & Communication: Work closely with internal creative, support, research, Digital, and sales teams to ensure that sponsorship strategies are suggested in practical and deliverable ways.
• Market & Consumer Trends: Stay up-to-date on industry trends, consumer behavior, and competitor strategies to refine and improve branding and sponsorship approaches.

Qualifications:

• 4 years of experience in brand strategy, sponsorship marketing, advertising, or a related field, with an interest in the sports or entertainment industries.
• Strong communication skills, both written and verbal, with the ability to assist in creating persuasive, narrative-driven presentations.
• Strong presentation skills and familiarity with presentation software, particularly PowerPoint.
• Keen attention to detail with strong organizational skills, including the ability to assist in managing multiple projects and deadlines in a fast-paced environment.
• Creative thinking and problem-solving abilities, with a passion for learning how to develop innovative sponsorship strategies and solutions.
• Ability to collaborate effectively with internal teams and support cross-functional efforts.
• Familiarity with digital platforms, content creation, and traditional marketing assets is a plus.
• Willingness to learn and stay updated on industry trends, consumer behavior, and market dynamics.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

PI270969279