2025-06-03
DHL (https://group.dhl.com/en.html)
Other
/yr
full-time
employee
Maastricht
Netherlands
What makes DHL great? Our People! We know each employee’s individual contributions make us the #1 Express Delivery and Logistics Company in the world.
Distinguished as No.1 World’s Best Workplace™ by Great Place to Work and Fortune Magazine, DHL Express is committed to maintaining an environment that empowers every team member to make the greatest possible impact on our business. Our corporate culture is about personal commitment – to our business, to each other, and to our global communities. DHL is dedicated to being a great place to work. Start YOUR career with DHL today…
Ready to shape the future of digital growth marketing at a global level?
We’re looking for a data-driven strategist to lead scalable digital marketing initiatives that deliver measurable business impact. If you're passionate about building high-performing campaigns, optimizing lead generation funnels, and unlocking the full potential of performance marketing and automation—this is your opportunity to make a global difference.
Role Purpose
As the Digital Marketing Growth Senior Manager, you’ll define and execute growth marketing strategies that power customer acquisition, engagement, and retention across all digital channels. You’ll lead a team of specialists responsible for performance marketing and MarTech enablement, ensuring we deliver best-in-class execution and tools to support our global digital ambition. Partnering with global, regional, and country-level teams, you’ll drive campaign excellence, scale lead generation efforts, and maximize ROI through data, automation, and seamless digital experiences.
Your focus will span across:
•Growth Marketing Strategy: Develop a data-led global strategy to drive business growth through full-funnel marketing initiatives.
•Digital Campaign Leadership: Oversee high-impact campaigns across email, SEO, SEM, display, and paid media with clear KPIs and goals.
•Performance Optimization: Use data insights, A/B testing, and analytics to improve conversion and campaign efficiency.
•Marketing Automation & Journeys: Enhance lead nurturing and lifecycle marketing with automated workflows and customer journey mapping.
•Lead Generation: Create and refine strategies to fill and accelerate the sales funnel, aligning closely with Sales teams.
•Digital Tools: Drive adoption and effectiveness of Digital Marketing tools.
•Stakeholder Alignment: Collaborate with Regional and Country Digital Marketing Leads to ensure strategic alignment and campaign consistency.
•Team Leadership: Manage and mentor a team of digital specialists, including performance marketing and marketing automation/tool experts.
•Growth Strategy Execution: Build and evolve the global growth marketing roadmap, tied to business objectives and digital best practices.
•Lead Generation: Design lead generation and nurturing strategies to improve funnel performance and conversion rates.
•Campaign Management: Manage multi-channel campaigns and coordinate execution with internal teams and agency partners.
•Performance Analytics: Monitor KPIs, conduct A/B tests, and drive optimizations based on data insights.
•Marketing Automation: Oversee the development and optimization of automated campaigns that nurture leads throughout the customer lifecycle.
•Tool Integration: Ensure global platforms and tools are effectively integrated, optimized, and delivering ROI.
•Reporting: Deliver clear, data-backed reports on performance, outcomes, and opportunities.
•Stakeholder Engagement: Act as a strategic partner to global, regional, and country teams—offering guidance, feedback, and support.
•Experience: 8+ years in digital marketing, with strong leadership in growth marketing, performance campaigns, and MarTech integration.
•Team Management: Proven experience leading high-performing teams across performance marketing and marketing technology.
•Digital Expertise: In-depth knowledge of SEO, SEM, email marketing, paid media, and performance tracking.
•Marketing Automation: Hands-on experience with platforms like Adobe Marketo, and customer journey automation.
•Analytical Mindset: Strong command of data, testing methodologies, and optimization frameworks.
•Collaboration Skills: Proven ability to lead cross-functional projects and influence stakeholders in a matrixed global organization.
•Project Management: Skilled in managing budgets, timelines, and teams across global and regional initiatives.
•Communication: Confident in presenting strategies, reports, and insights to senior stakeholders and cross-functional partners.
| DHL Express Global Head Office Pierre de Coubertinweg 5, 6225 XT Maastricht, The Netherlands |
