Director, Partner Monetization - Military veterans preferred

Position Title: Director, Partner Monetization

Requisition ID: R100495

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

The Director of Revenue Activation maximizes revenue streams by developing monetization strategies for Sidearm’s digital platforms. This role oversees sponsorship activation, packaging and pricing, and inventory fulfillment specific to sponsorships while collaborating across departments.

Core Focus

• Monetization strategies and sponsorship management.

Key Responsibilities

• Oversee the development and execution of sponsorship packages, ensuring they meet diverse client objectives and deliver measurable ROI by leveraging platform capabilities.
• Manage integration of multimedia rights, ticketing, merchandise and sponsored NIL activations for schools.
• Work closely with the data analytics group to use data insights for pricing and packaging decisions.
• Collaborate with Client Services to operationalize sponsorship and monetization strategies effectively.
• Identify new revenue opportunities, such as featured event pages, dynamic ad placements and tiered sponsorships
• Ensure sponsorship and asset packaging aligns with both school and sponsor objectives, maximizing ROI and driving engagement.

Required Qualifications

• 10+ years of experience in revenue generation, sponsorships, or digital monetization roles.
• Strong understanding of sponsorship packaging, pricing, and inventory management.
• Proven track record of developing and implementing monetization strategies.
• Excellent collaboration skills, with experience working across multiple departments.
• Strong analytical skills to assess and optimize revenue opportunities.
• Background in sports technology or digital platforms preferred.

Key Outcomes

• Increased revenue through creative and well-packaged monetization strategies.
• Clear alignment between monetization goals and client/sponsor satisfaction.
• Market leadership in digital revenue innovation.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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